"Strongest in the_World.”

You

You'll Not Need Much

Don't

Have

To Die

"Strongest in the World."

A Two-fold
Mission

Life Assurance has a two-
fold mission:

Protection for loved ones, if you die

Provision for old age, if
death doesn't intervene
And the best Life Assur-
ance for both purposes
is that issued by
the strongest Company in
the world

and backed by more than
$57,000,000 surplus-

THE EQUITABLE

LIFE ASSURANCE SOCIETY.

EDWARD A. WOODS, Manager, Tradesmens Building.

1

3

5

Yourself, after you're dead-but your family will keep right on wanting three meals a day— The landlord will want his rent just the, same

as now-

And then there'll be all your debts to payAre you sure you have enough life assurance to provide for it all?

THE EQUITABLE
LIFE ASSURANCE
SOCIETY.

Edward A. Woods, Mananer. Tradesmens Building.

W

To Win!

E have recently made settlements of three Equitable Policies: a 15-Year Endowment, a 15Payment Life, and an Ordinary Life Policy, each with 15-Year Tontine Periods, and as it is generally a source of interest to see the comparative results of such policies when made with living policy holders themselves, we make a note of same for your consideration, with several of the options offered. Policy No. 273,509.-The 15Year Endowment returned to the holder the face of the policy, and in addition 35 per cent in dividends, in cash. Policy No

291,290.-The 15Year Payment Life gave to the holder a paid-up policy for the full amount, and in addition a cash dividend of 40 per cent. of all premiums. Policy No. 293,676.-The Ordinary Life showed a dividend of 43 per cent of all premiums paid with which to pay future premiums.

In the first instance the $5,000.00 Policy had grown into $7.010.00 Cash, and the owner took the sugar plum as a reward for his saving and perseverance. He said he had a similar experience fifteen years ago when another Endowment matured for him in the Equitable The results were then so favorable that he was induced to take this policy, which has matured to his entire satisfaction. A level headed man, sure!

In the second instance the $5,000.00 had grown to $5,935.00 of paid-up insurance, which is 258 per cent. of the amount paid in premiums.

In the third instance the paid-up value of the Ordinary Life Policy at the end of fifteen years was 200 per cent. of the amount of premiums paid.

These are results on policies with 15-year accumulation periods. Those with 20year periods show still better results.

HOWARD SWINEFORD & SON,
Genl. Agts.

State of Virginia.

RICHMOND, VA.

QUERY COLUMN.

BUGY

DAY

ANSWERS TO CORRESPONDENTS. Those men who think there is no room in the business for new agents, or those agents who think that assurance has been overworked, would be enlightened if they could be told how many young men in the United States and Canada reach the age of twenty-one in any given year. Can you publish an estimate of the number of men who will come of age during the year 1900?

Answer-That's easy. But, as we have had a good deal of exercise to-day, we should prefer to have one of our readers do the walking and answer this conumdrum. Here is an opening for an up-todate statistician. To aid him in his calculation it may be stated that on the 30th of June, 1899, the population of the United States was 76,011,000, according to the estimate of the Bureau of Statistics. On January 1, 1900, the number must have exceeded 77,000,000.

Which is the best policy?

Answer-That is not the question. The question is "Which is the best company?" That is the Equitable. Every policy issued by the Equitable is the best for the man whose circumstances it fits best. The policy fitting the wants of the largest number is, of course, the G. C. V. contract, because it comprises the greatest number of important forms, including the Endowment Bond. And when the Gold Debenture and the Continuous Instalment Policy are recast on the 3 per cent. standard, they also will become G. C. V. contracts, with all the guarantees covered by it.

What is the most important thing for a man to consider in selecting a life assurance company?

Answer-Surplus.

In the February issue of the News was "William T." a misprint for "Tilden" Blodgett?"

Answer: No, the reference to William T. Blodgett was not a misprint for Tilden Blodgett. Tilden is alive and kicking. It was, however, a misprint for H. T. Blodgett. William T. Blodgett was not an agent, but a director of the Society.

We regret this error, but accidents will happen. Why, even Van Cise made a mistake in adding up a column of figures the other day.

WHO PERPETRATED THIS? Wives of great men all remind us

We may make our wives sublime, And departing leave behind us Widows worthy of our time.

Therefore, give your wife a send-off
By the life assurance plan;
Fix her so that when you glide off
She can scoop another man.
Author Undetected.

ΤΟ

MANAGERS

AND
AGENTS

WHO

ADVERTISE

Any advertising cut which appears in the NEWS or RECORD will be sent free, on application to the Editor.

PERSONALS.

Mr. Charles Jerome Edwards gave a luncheon to his colleagues of the Brooklyn branch at the Crescent Club on Tuesday, March 20. There were about twenty present at the table, including Third VicePresident Wilson and Mr. William Triggs, Joint General Manager of the British branch. Talks were given by Mr. Edwards, Mr. Wilson, Mr. Triggs, Mr. Treadwell, Mr. Capers, Judge Wheeler and Mr. Fisher.

Mr. Triggs in his remarks emphasized the importance and value of building up a renewal commission account, and as an earnest of his sincerity personally offered a prize of the value of $100 to be sent by him from England to the agent who had the largest amount of renewal commissions to his credit at the end of the year as a result of his work in 1900. The meeting was a most enthusiastic one, and it was apparent that the Brooklyn branch office, under Mr. Edward's administration, has set itself out to surpass this year the fine record it made last year.

Eisele & King have grown too large for their old quarters in Newark and have moved to more commodious offices.

J. C. Stanton, Jr., who represented the Society in Harrisburg some years ago, has returned to his first love, and has been appointed manager with headquarters at Topeka, Kan.

The New Manhattan Department stands second on the list of agencies as to new business paid for during March. Good boys!

Take the four columns in Mr. Tarbell's bulletin showing rank of agents and agencies and you'll find Miss Ray Wilner's name on three of them. Hu-Ray!

T. B. Sweeney stands fourth on the list of personal business paid for during the first three months of 1900. Not so bad for a youngster.

Mr. Triggs, the Society's joint manager for "Hold Hengland," has been dazzling us

At a dinner given by the Booklyn man-
ager to his agents, A. A. Treadwell "got
off" the following and escaped unhurt:
Here's a health to the Equitable, L. A. S.,
To its glorious past, to its future success.
Here's a health to its officers, every one.
For the work of each is superbly done.
To each policyholder, we offer a toast;
But those whom we erst would congratulate most
(And we think to this sentiment all will respond),
Are those who have taken the famous "Gold
Bond."

Here's a health to each agent, a jollier set
Anywhere on this planet you never have met;
And as to "rebating," that infamous "plan,"
Not a cent has been given, they'll swear to a man;
And now as a finale in closing this rhyme,
May success crown our efforts through all future
time;

And the E. L. A. S. continue to be

The pride of the world in this land of the free.

We notice that Springmeyer wears a new spring outfit since he was elected treasurer of the baseball club. Can it be? No, we cannot believe it!

Louis A. Cerf, late Vice-President of the Covenant Mutual, has been appointed an Inspector of Agencies for the Equitable. Mr. Cerf is one of the best posted life assurance men of the present day, and will surely prove a most valuable acquisition to the Society. A hearty welcome to him.

MADE MONEY BY LIVING.

AN ELDERLY LIFE ASSURANT TELLS How HE CAME TO BE $10,000 BETTER OFF.

"Mine is hardly the experience in life assurance that usually finds its way into print," said an elderly gentleman to the writer recently. "Generally it is the interesting case of the man who has made but a few premium payments and then been summoned by accident or suddenly developed illness into eternity, leaving a large sum to his family. I am over sixtyfive years of age and have been assured since I was twenty-eight. It is not a very large policy for these days, only $10,000, and I have paid in premiums enough, if ordinary interest were added, to about amount to that sum. During all the years of my assured life I have seen plenty of the sort of instances usually noted of benefits of policy-holding to the family of the man suddenly cut off, and I realize that a portion of my many payments has gone to make good just such losses. Do I begrudge them? Not in the least. I am very glad to be alive still, and at the same time to have been assured all the time.

"But there is another fact that I now see clearly, which is that I should never have saved in any other way a cent of the money I have paid in premiums. I have actually thus saved it through life assurance, and my family is to be just $10,000 better off when I am gone than it otherwise would have been. I should have spent the money in the driblets that helped make up the premiums, and my heirs would have been $10,000 poorer. It is all very well, as I see it, to die early in order to make money out of life assurance, but I have had a mainly satisfactory life, my family is $10,000 to the good, money that would never have been to my credit in any other way, and I am not in the least troubled because I have thus accrued it without getting the best of anybody. If I have helped aid the families of those who died early, I am grateful for it, and am equally grateful to the earnest agent who talked me into a policy thirtyseven years ago and thereby made me earn an extra $10,000 for my estate without, as it has proved, any really serious effort or sacrifice on my part."

Detroit Free Press.

THE EQUITABLE AT PARIS. STRIKING EXHIBIT AT THE EXPOSITION.

All Policyholders Who Visit Paris This Year
Invited to Avail Themselves of the
Facilities Extended at the Places
of Exhibit.

The Equitable will have an exhibit at the Paris Exposition that will not only show the greatness of American Life Assurance, and of the the Society itself in particular, but will also be a monument to American ingenuity, as the most striking feature will be an electric exhibit. This display will be flashed from fac similes of the Statue of Liberty, Eiffel Tower, Arc de Triomphe, etc., and will show, in various colored lights, figures illustrating the growth of the Society.

The Society's exhibit will be in two places, as in addition to a space in the United States section of Social Economy, in which department life assurance is officially catalogued by the French authorities, it will have a large space in the American section of the Publishers Building. Its space in this building is very prominently located as it is at the central entrance, and it is here that the Society will make its main display.

The Paris office of the Society is situated at 35 and 36 bis Avenue de l'Opera, and all our policyholders are invited to make themselves thoroughly at home in this office, as well as to avail themselves of the facilities which will be extended at the places of exhibit. We shall be glad to give to any policyholder a letter of introduction to Mr. Peixotto, the Society's manager in Paris, and can promise him in exchange a most cordial and courteous reception.

DON'T FORGET

to invite any of your policyholders who may be going to Paris, to visit our offices there. Give them a letter to M. PEIXOTTO. It will make friends for the Society, and for you.