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JOHN C. EISELE. Mr. John C. Eisele, the senior member of the firm, was born on August 1, 1860. When he was fifteen years old he apprenticed himself to a silversmith. After working for ten years he received a salary of $12 per week, and was then notified that it would be reduced to $10. Mr. Eisele then concluded that his talents were misplaced and decided to try something else. He was offered a contract with the Equitable if he would first write and pay for $50,000 of business. He got the contract and did so well that he soon had control of the State of New Jersey. His remarkable success since that time is a part of the records of the Equitable. In 1894 he joined forces with Mr. King, and they make a team that is hard to beat.

Mr. Eisele has received many political honors from his native State, including the nomination in 1898 for the office of Mayor of Newark, which was certainly a great tribute to Mr. Eisele's popularity. He is also a member of the Board of Managers of the New Jersey State Hospital.

The above King has not been crowned with a golden coronet, but his efforts have been crowned with the greatest success. Mr. King, after graduating, took up the study of law, but forsook the profession for that of life assurance.

Like his partner, Mr. Eisele, Mr. King has never represented any company but the Equitable. Mr. King has the honor of being the man to place the first $100,000 policy for the Equitable in the land of the mosquito. He has another honor, too, and one which belongs to very few men, and that is that for six years his name has not been off the list of the fifty largest person :1 writers for the years.

During the past two years the agency of Messrs. Eisele & King has been the largest producing agency of the Sociery, writing over $12,000,000 in 1898, and $14,000,000 in 1899. Messrs. Eisele & King are making great efforts this year and promise to close the year with a larger amount of business than ever before written.



The Massachusetts Mark for New Business Set

at Ten Millions for 1900.

Extracts from

Official Circulars-2 Let the problem be to produce a given result. Consider all the present means of accomplishing it; go out of the old ruts; think it over deeply ; invent new ways; choose the best plan; develop it distinctly; weigh every point; when approved, change your anxious thought to determined action, and press through all discouragement; and if your energy increases in the same ratio that obstacles thicken around you, you will, as a rule, accomplish your purpose.

From a circular of Henry B. Hyde,
dated, February 1st, 1871.

A CHALLENGE ISSUED AND ACCEPTED. A most enthusiastic meeting of the Equitable's Massachusetts Agency was held in Boston, on April 4th, which wound up with a dinner at the Parker House. About one hundred guests were present, and a most enjoyable, as well as instructive time, was spent. Interesting talks were given by Messrs. G. E. Tarbell, L. A. Cerf. F. A. C. Hill, J. C. Eisele, J. D. E. Jones, J. W. Cumnock, L. Blumenthal, F. W. Fuller, Nathan Warren and Dr. Green. The proceedings were of a most enthusiastic character. Everyone felt confident and all were on their mettle; and no wonder, considering the magnificent work accomplished by the Massachusetts Agency last year, to say nothing of the good showing during March.

Mr. John C. Eisele, of the Newark Agency, was present as a guest, and during the evening Mr. Hill took advantage of this fact to challenge the New Jersey Agency, on behalf of the Massachusetts Agency, to a struggle for supremacy in new business during the months of April and May. The challenge was immediately accepted by Mr. Eisele, on behalf of his partner and agency force, and he promised the Bostonians that the New Jerseyites were going to give them the fight of their lives. Mr. Tarbell offered a suitably inscribed silk banner as a prize, and there will be a merry war for the next two months to determine whetner the banner shall be planted on the “Hill,” or grace the palace of a “King."

Mr. J. D. E. Jones, the manager at Providence, R. I., was present with his agents. He made a very telling talk, and promised that this year his agency would give a large increase over 1899.

It is pertinent to say here that during 1899 the Boston agency wrote for the Equitable a larger amount of business than has ever been written by any company in one year in Massachusetts.

A FINANCIAL POINTER. New York is the financial center of the United States; its bank clearances each week are greater than the combined clearances of all the other cities in the United States employing a bank clearance system. From this it may naturally be inferred that finance is studied and well understood there. The homes of the leading life assurance companies are in New York, and their management and directors are well known there. The Equitable Life is fortyone years old and is the youngest of the three large companies, and yet it did last year, and every year for a great number of years past has done, a much larger business in New York than any other company. Here are the figures:

Total OutNew Business standing Asin N. Y. in surance in

1899. N. Y. Equitable Life (41 yrs. old).$45,524,375 $216,844,573

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A THOUGHTFUL LITTLE WIFE. Young Wife: “My dear, there is a gentleman waiting in the other room. He wants to speak to you."

He: “Do you know him?"

She: "You must forgive me, darling, but of late you have been troubled with a cough, besides, you take so little care of yourself, and-oh! if you only knew how anxious I am about you. Suppose I were to lose you, love." (She bursts into sobs and throws herself on his breast.)

He: "Come, my dear, silly child, do be calm, do be calm. People don't die of a slight cold. Still, if it will pacify you, show the doctor in. Who is it? Dr. Pellett, eh?”

She: “It isn't a doctor. It is-it is—a life assurance agent.”Exchange.

А Rare Opportunity For Ambitious Men.

A DOZEN GOOD REASONS. Since I have been acting as agent for the Equitable, I have been asked many times why I preferred the Equitable to any other company; my answer has invariably been:

First-Its correct management and its prompt payment of death claims.

Second-Its substantial assets.

Third-Its magnificent surplus.

Fourth-Its steadily increasing growth.

Fifth-The adaptation of some form of its policies to every walk in life.

Under its new system of compensation, the Equitable Life assures to every man representing it an opportunity not only to earn a satisfactory income at once, but to build up a competency for the future. The undersigned are prepared to enter into contracts on the most favorable terms with men possessing ability, energy, and good character to represent the Equitable, the strongest life company in the world. All such men seeking to utilize their talents and ability to better advantage are invited to call for a personal interview. N. R. GEE & PUSH,

General Managers.

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(Suggestion for an Advertisement for Agents.)


INVESTMENT? It depends upon what is meant by investment. Endowment policies and Debenture Bonds are compound policies in which indemnity and investment are joined. Unless the component parts of the compound be clearly comprehended misunderstanding and disappointment are more than probable. A due proportion of the premium paid to an assurance company-whether it be life, fire or marine-is for the purpose of paying losses and expenses. Any excess of premium beyond what is required in a wellmanaged life assurance company for these purposes can fairly be considered investment. To make permanent solvency certain every company must demand more premium than is likely to be needed for the payment of losses and expenses, but in a company like the Equitable, this excess is taken into account at stated periods, and credit given therefor to the assured. To make this plain an illustration may not be out of place. Fifteen years ago a Toronto gentlemen took a fifteen-year endowment in the Equitable for $100.000. His life was, no doubt, a productive one, and he, like most intelligent men, realized that those interested in what it was producing needed protection against loss by reason of premature death. This protection was worth more than $4,000 per annum, even if a non-participating term policy had been taken, consequently this part of his premium was not for investment. The investment part was a little more than $4000 per year. Had this been invested annually at 6 per cent, compound interest, it would have amounted to less than $100,000 in 15 years. By combining indemnity with his investment, the total cash result amounted to more than $150,000. The cash result would have been nothing had he taken indemnity only at term rates.

The above is but one of thousands of results that might be given to prove that a large increase in the amount of premiums over term rates, or even ordinary life rates, has been exceedingly profitable to investors. If the total premium be considered an investment, the net result, in interest, to those who live until their policies mature, is not likely to be satisfactory. To suggest to a shrewd man that an assurance company

can pay its losses and expenses, and that it can also pay a liberal rate of interest on the premiums it receives, especially in these days of low rates of interest on investments, is well calculated to excite damaging suspicion. If, however, a fair dividing line be drawn through endowment premiums, and other premiums in excess of life rates, separating the investment part from what is required for assurance, it can be shown, on the basis of our actual settlements, that the investment part is likely to be very profitable. It could not be very profitable, however, while interest rates are so low, did it not reap some benefit from over-payments for indemnity.

If those who seek applications for assurance among men who are able to invest money, in addition to taking assurance, will separate the component parts above alluded to, it will be comparatively easy in many cases to largely increase the amount of premium after the amount of the policy has been decided, because most men are pleased with any plan in which they can see some benefit to themselves. To seek for large premiums in this way is fair to the investor and the result is likely to be satisfactory to all concerned.

If any agent believes that life assurance is profitable as an investment, when the total premium is taken into account, at the maturing of an endowment, he will do well to go carefully over the results given in the Red Book for 1900.

To answer, then, the question asked at the beginning, it can be stated that premiums paid for assurance is not profitable as an investment, save in cases of premature death, but it is more than probable that a liberal amount of premium added to the sum required for assurance will, in the future as in the past, be profitable.


One of my prospective candidates for assurance was accidentally killed last evening. Two months ago I tried to induce him to take some assurance, and only yesterday, the subject again came up, but he wanted more time. To-day he is a corpse.

He left a widow and mother. I simply want to state these facts as it is only another case of putting off a little too long.

P. H. Schueler.

By laying aside one dollar a week you can become the possessor of a first-class cyclopædia and dictionary. If you can afford that luxury, you can certainly afford to invest in a Gold Debenture Bond for $1,000, yielding an income of 5 per cent. in gold for twenty years. For example, if you are forty-seven years old, one dollar a week would be the exact cost, for the premium charged is exactly $52 per annum.

If you have not yet reached the age of forty-seven you can make a larger investment for the same money. For example, if you are now twenty-five, you can, for about the same outlay buy a Debenture for double the amount ($2,000) as the cost per thousand at that age is only $26.03 per an

Do not crouch to-day, and worship

The old Past, whose life is fled,
Hush your voice to tender reverence;

Crowned he lies, but cold and dead; For the Present reigns our monarch,

With an added weight of hours; Honor her, for she is mighty!

Honor her, for she is ours! See the shadows of his heroes

Girt around her cloudy throne; Every day the ranks are strengthened

By great hearts to him unknown Noble things the great Past promised,

Holy dreams, both strange and new; But the Present shall fulfill them,

What he pron.ised she shall do. She inherits all his treasures,

She is heir to all his fame,
And the light that lightens round her

Is the lustre of his name;
She is wise with all his wisdom,

Living on his grave she stands,
On her brow she bears his laurels,

And his harvest in her hands. Coward, can she reign and conquer

If we thus her glory dim? Let us fight for her as nobly

As our fathers fought for him. God, who crowns the dying ages,

Bids her rule, and us obeyBids us cast our lives before her, Bids us serve the great To-day.

Adelaide Anne Proctor.


A $5,000 SILK DRESS. In a recent issue of the EQUITABLE News the item "An Expensive Hat," reminded me of a somewhat similar case. A year ago I called on a gentleman living in Whitesboro, N. Y., at his own request, and he informed me that he wished to increase his life assurance. I thereupon wrote his application for a $10,000 policy. His wife listened to the preliminary conversation, and as I was about to leave, called him into another room. He came back alone, and said, “I have concluded to make this application for $5,000; a little later I will take the other $5,000."

Within six months I paid the widow $5,000. She then said to me, “This might have been $10,000 had I not wanted a silk dress when the application was written, and advised my husband to do as he did."

W. H. Cannon.

A WONDERFUL FEAT. Rendered possible only by up-to-date methods on the part of

(1) The Equitable Society.
(2) Uncle Sam's Post Office Department.
(3) The railroads.

Proofs of death of H. H., assured under policy No. 16,355, were mailed in the "chute” in the Bee Building, Omaha, Neb., Tuesday, March 20th, 1900, and a check in payment of the claim dated New York March, 220, 1900, was received at the Omaha office Saturday, March 24th, 1900, at II A. M.

This is what might be termed "Fin de Siecle.” Further comment is unnecessary.

W. H. Brown.

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