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The Equitable Life Assurance Society

The Equitable Life Assurance Society

of the United States “Strongest in the World"

Of the United States

Outstanding Assurance,

Dec. 31, 1899, - . $1,054,416,422.00 Assets Dec. 31, 1899, - 280,191,286.80 Assurance Fund ($216,384,975.)

and all other Liabilities

($2,688,834.03) - - - 219,078,809.03 Surplus, - - - - 61,117,477.77 Paid Policyholders in 1899,- 24,107,541.44


THE EQUITABLE IN TEXAS New Assurance written in

Texas, 1898: Equitable, . . $ 5,432,123 Mutual, .. 3,527,052 New York, · · 4,391,968 New Assurance written in

Texas, 1899 : Equitable, . . $ 6,497,720 Mutual, . . 4,156.472 New York, · · 5,818,538

EXPENSES Management is the Keystone of the Arch.

Supt. BARNES of N. Y. The actual expenses of the EQUITABLE in 1899 were LESS IN AMOUNT, and their ratio to Premium Income. to Total Income, and to Mean Amount of Assurance in Force, were also LOWER in the Equitable than in either of the other Companies named

Companies' Reports to New York Ins. Dept. Dec. 31, 1899. R.H. BAKER & CO.,

General Managers. H. L. WILSON, Supt Agents.

C. D. MASSEY, Cashier. AUSTIN,


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Question: Can you indicate in next issue list of best works and literature for a new agent to read.

Answer: Too comprehensive a question. Decidedly the two best are the rate book and application blank.

Is the Old Guard of the Equitable the Old Guard we read about in the papers?

Answer: No, the Old Guard of the Equitable does not march down Broadway, wearing busbies and shakos, and portcullises and culverins and things. But they're all right just the same.


The truth of the following interesting item is vouched for: Mr. F., an agent of the Equitable, solicited a wealthy man, and obtained his application for $25,000. He thought this man ought to take a larger amount, so he had an extra policy issued for $100,000. On going to deliver the policy, Mr. F. pulled out the policy for $100,000, and laid it on the applicant's desk. Of course the applicant expressed surprise, but the agent got down to business and finally persuaded the man to take the $100,000 policy. Directly this was decided Mr. Agent pulled the original $25,000 policy out of his pocket, and said “Of course, the policy you have jusi taken is in addition to the one you originally applied for." To make a long story short, the applicant took both policies, and then nearly died of heart failure when the agent said, “Now, Mr. you have $125,000 of assurance with us; why not make it the limit, which is only $200,000.” He did not take the other $75,000. However, it so happened that a friend of his who had just been declined by the Society, came into his office, and advised him to take assurance while he could. As a result, the agent was surprised by receiving a letter the next morning saying that his applicant had decided to take the other $75,000. It was issued and taken. and the premium received, the check for which amounted to $9,974, all of which may have the earmarks of a fish story, but all of which is, nevertheless, true.

Postscript.-Since writing the above the following has been received from the agent: "Just a line to say that we substituted today on Mr. - $50,000 Gold Bond instead of 20 A. P., and got check for $1,035.50 for difference in premium, making total premium $11,009.50.

Moral.—There are several morals to this story. Mr. Tarbell says it shows the possibilities of the business. Mr. William Alexander says it shows that the agents read his articles "How to sell assurance." Dr. Lambert says it shows what a good thing it is for the agents that risks are often declined by the Society. The editor says that the good effects of the EQUITABLE News are already— Our modesty does not permit us to finish.


Do you want anything from agents for your paper which deals with the humorous side of the business, or do you only want our serious experiences?

Answer: We want humorous experiences—and we want them badly. We would rather fill this paper with sunshine than with shadow, so send along anything you have that will contribute to the “gaiety of nations." We have trouble to burn. Send along your fun.

The other day I told a man that our Gold Debentures were better than Government Bonds and he said I was talking through my bonnet. Wasn't my statement O. K.?

Answer: To all intents and purposes, yes. You can't pay for a Government Bond in instalments; they don't carry the protection of life assurance; and the new issue only bears 2 per cent. interest-and a guarantee of the Equitable is practically as safe as a guarantee of the Government.

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H. G. Dohrman sends the following letter which he received:

“I am very much interested in the News you sent me. Please advise me as to cost of annual subscription, and I will remit, as I consider it a gem, and want it regularly."

And this correspondent is an official of the Board of Education. "Oh! I don't know."

This issue of the News is the Nashville Managers' number. There is supposed to be a joke somewhere here. Diagram furnished.

The president of the Society, in company with the second and third vice-presidents and Mr. William Triggs, joint general manager of the British Branch of the Society, made a tour of all the agency offices in the metropolitan district outside of the home office building on Tuesday, April 3, and had a most interesting, enjoyable and profitable day. The party started at 8.40 in the morning and finished their circuit at the home office at half past six in the evening. At the various agency offices, meetings of the agents were held, at which addresses were made by the managers and by Mr. Alexander, Mr. Tarbell, Mr. Wilson and Mr. Triggs. The latter was loud and sincere in his praises of the character and calibre of the men of the metropolitan department, whom he had thus had the opportunity of seeing in their own offices.

Amongst the recent visitors to the home office we noticed F. A. C. Hill, Hon. S. P. Stearns, J. D. E. Jones, A. F. Aird, F. B. K. Marter, F. A. McNamee, J. L. Ramsay, R. L. Hart.

Texas may be a dry State, but the Equitable keeps good Waters there.

H. D. Underwood of Harrisburg has joined the noble army of benedicts. As a good husband he should take more assurance, and as a good agent ie should sell himself some.

Ferdinand Straus was second on the list of personal writers for April. His sickness hasn't weakened his ability to hustle.

Frank P. Chapin called on us last week and gave instructions as to running the editorial department. Call again Chapin.

Another chip of the old block. J. E. B. Sweeney, of Wheeling, is on Mr. Tarbell's list, both for April and for the first four months.

The Second Vice President and L. A. Cerf were in Chicago last week. The

y city must have been —— ier than ever.

The second vice-president and L. A. Cerf, who are on a Western trip, report great enthusiasm all along the line, and a splendid outlook for the year's business.

One Minute
taken in signing an application
for a life assurance policy may
save your family from a whole
lifetime of want and misery.





No. 6



“I never saw an oft' transplanted tree, Nor yet an oft' removed family, That throve as well as those that settled be."

The above lines from an old poem are as appropriate now as when they were written. They are particularly applicable to life assurance, both to the agent and to the assured. The assured who changes his policy for one in another company, or even for one in the same company, must lose by the transaction. The agent who represents the Equitable would make a great mistake in changing to another company. That all the representatives of the Society fully realize this was magnificently demonstrated at the beginning of this year. They know that the Equitable is the company which has given the agent his proper place, and has given him the credit which belongs to him, by right, as the most important factor in the building up of a life assurance company. As a result of this course, followed from the beginning, there has grown up an esprit-de-corps, which is found among the agents of the Equitable more than among those of other companies. The agents have felt closely identified with every interest of the Society, and it is this vital personal interest which has made the Equitable what it is to-day.

With the new method of compensation the agents' interests are still more fully bound up with the future interests of the Society, and the Equitable will be in the future, even more than in the past, “The Agents' Company."

THE VALUE OF BINDING RECEIPTS. The Assured Died Before the Policy Was IssuedBut the Policy Was Paid

Just the Same. On April 17, Mr. Nelson Armstrong, of Erie, Pa., passed a first-class examination for a policy in the Equitable. He was a robust, healthy man, 45 years of age, with every expectation of a long life. The application papers for the policy were not received in Pittsburg until the 21st, on which day they were sent by us to the home office. An alternate certificate required to complete the papers was not received here until the 24th, so that the complete application papers were not received by the Society until the 25th. On the morning of the 22d Mr. Armstrong was instantly killed in a railroad accident. Fortunately, the agent, Mr. William H. Miller, of Butler, at which place Mr. Armstrong was written, closed the application with a binding receipt, having received from the assured the premium in cash, and in compliance with the Society's instructions remitted the premium to this office with the application, so that it was on record here. The proofs are now being completed and as soon as they are sent to New York, the claim will be paid. Could there be a stronger illustration of the importance to the applicant as well as to the agent of putting the assurance in force when applied for?-From Edward A. Woods' May Circular to Agents.

[Since the above was written the proofs of death have been received and the claim was paid on the very same day.-Ed.]

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