GREAT advertiser has said that no means of advertising is so certain as the apt suggestion which goes out in the business correspondence in the form of a letter-size motto. Following this suggestion we made some sets of such mottoes for our use, and we know that the man knew. Have you a sentiment which you should like to use in this way? Write us. We will give estimates on your order by return mail. Some business houses have found our sets of mottoes educative, emulative, seductive and suggestive. An employee will take a hint from a motto which his employer could not give-sometimes A few firms say that a set of Roycroft mottoes have educated their workers One Hundred for Lots of One Thousand Assorted Mottoes in lots of One Thousand .75 4.50 7.50 8.50 If you like better, choose from our list. 1-Anybody can cut prices, but it takes brains to make a better article-Alice Hubbard. 2-Co-operate and assist—not criticize and find fault. -Fra Elbertus 3-Co-operation, not Competition, is the life of business. 4-Folks who never do any more than they get paid for, never get paid for any more than they do.-Elbert Hubbard. 5-HORSE SENSE If you work for a man, in heaven's name work for him. If he pays wages that supply you your bread and butter, work for him, speak well of him, think well of him, stand by him, and stand by the institution he represents. I think if I worked for a man, I would work for him. I would not work for him a part of his time, but all of his time. I would give an undivided service or none. If put to a pinch, an ounce of loyalty is worth a pound of cleverness. If you must vilify, condemn and eternally disparage, why, resign your position, and when you are outside, damn to your heart's content. But, I pray you, so long as you are a part of an institution, do not condemn it. Not that you will injure the institution-not that-but when you disparage the concern of which you are a part, you disparage yourself. And don't forget-"I forgot" won't do in business. 6-I know what pleasure is, for I have done good work. -Robert Louis Stevenson 7-INITIATIVE The world bestows its big prizes, both in money and honors, for but one thing. And that is Initiative. What is Initiative? I'll tell you: It is doing the right thing without being told. But next to doing the thing without being told is to do it when you are told once. That is to say, carry the Message to Garcia: those who can carry a message get high honors, but their pay is not always in proportion. Next, there are those who never do a thing until they are told twice: such get no honors and small pay. Next, there are those who do the right thing only when necessity kicks them from behind, and these get indifference instead of honors, and a pittance for pay. This kind spends most of its time polishing a bench with a hard-luck story. Then, still lower down in the scale than this, we have the fellow who will not do the right thing even when some one goes along to show him how and stays to see that he does it: he is always out of a job, and receives the contempt he deserves, unless he has a rich Pa, in which case Destiny patiently awaits around the corner with a stuffed club. To which class do you belong?—Elbert Hubbard. 8-Little do ye know your own blessedness, for to travel hopefully is a better thing than to arrive, and the true success is to labor.-Robert Louis Stevenson. 9-No man ever got nervous prostration pushing his business: you get it only when the business pushes you.-Fra Elbertus. 10-One great, strong, unselfish soul in every community would actually redeem the world.-Elbert Hubbard. 11-Personal letters are opened only by the man himself— Suppose he 's away? Address all communications to 12-Remember, one-man power is one-man power. When you address an individual you lose the benefit of our organization. Let's get together on this. Address all communications to 13-Responsibilities gravitate to the person who can shoulder them, and power flows to the man who knows how. -Elbert Hubbard. 14-Shirkers get paid what they are worth.-Elbert Hubbard. 15-The less you require looking after, the more able you are to stand alone and complete your tasks, the greater your reward. Then, if you can not only do your work, but direct intelligently and effectively the efforts of others, your reward is in exact ratio, and the more people you direct, and the higher the intelligence you can rightly lend, the more valuable is your life.-Fra Elbertus. 16—The love you liberate in your work is the only love you keep.-Fra Elbertus. 17-The man who allows his life to justify itself, and lets his work speak, and who when reviled reviles not again, must be a very great and lofty soul.-Fra Elbertus. 18-The man who is worthy of being a leader of men will never complain of the stupidity of his helpers, or the ingratitude of mankind, nor of the inappreciation of the public. These things are all a part of the great game of life, and to meet them and not go down before them in discouragement and defeat, is the final proof of power.-Elbert Hubbard. 19-You want the work quick-have to have it by Monday. There's only one real way-to reach the men who can rush it. Address all communications to 20-A TASK: To be honest, to be kind; to earn a little and to spend a little less; to make upon the whole a family happier for his presence; to renounce when that shall be necessary and not to be embittered; to keep a few friends, but these without capitulation; above all, on the same grim condition, to keep friends with himself, here is a task for all that man has of fortitude and delicacy.-Robert Louis Stevenson. 21-The day returns and brings us the petty round of irritating concerns and duties; Help us to play the man, help us to perform them with laughter and kind faces; let cheerfulness abound with industry. Give us to go blithely on our business all this day, bring us to our resting beds weary and content and undishonored, and grant us in the end the gift of sleep. Amen-Robert Louis Stevenson. 22-Failure is only for those who think failure! 23-We are not sent into this world to do anything into which we can not put our hearts. We have certain work to do for our bread and that is to be done strenuously; other work to do for our delight and that is to be done heartily; neither is to be done by halves or shifts, but with a will; and what is not worth this effort is not to be done at all.—John Ruskin. 24 WHAT CONSTITUTES SUCCESS-He has achieved success who has lived well, laughed often and loved much; who has gained the respect of intelligent men and the love of little children; who has filled his niche and accomplished his task; who has left the world better than he found it, |