Writing for Results in Business, Government, the Sciences, the ProfessionsWiley, 1979 - 448 pages Abstract: Effective writing means analyzing and planning as well as doing, diagnosing as well as prescribing. For those in management, the professions, or sciences, writing for results calls for some of the basic skills of timing, relating, and appropriate viewing of the mood of the organization or discipline involved. To assist in sharpening these skills, this second edition book approaches writing from several stances: strategy, substance, readability, effect, and writing for publication. Several problems and cases are used to illustrate flow improvement, rules of persuasion, headings, tone, format devices, and many other tools for producing a clear piece of work. Cases used are drawn from scientific theses, Watergate transcripts, Pentagon papers, and other notable publications. |
Contents
Improving Our Writing | 3 |
To Write or Not To Write | 17 |
Making a Strong Start | 35 |
Copyright | |
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action analysis approach appropriate asked audience beginning Chapter chart clarity coherence conclusions consumerism corporate correct costs described discussion document draft Dwight W editors effect Eleanor Roosevelt employees Erma Bombeck example executive fact feel Franklin D Harvard Business Review head ICBMs ideas important interest Jonas Salk Kepner-Tregoe letter look magazine mean memo memorandum ment mind Northcote Parkinson nouns Opera Garden opinion organization outline paper paragraph Pentagon Papers person persuasion phrases polio possible President problem proposal question reader reason relationship revise Rudolf Bing scientists sentence situation statement strategy style technical tences things thought tion tive tone topic understand vaccine verb words writing written communications wrote York York Magazine