Writing for Results in Business, Government, the Sciences, the ProfessionsWiley, 1979 - 448 pages Abstract: Effective writing means analyzing and planning as well as doing, diagnosing as well as prescribing. For those in management, the professions, or sciences, writing for results calls for some of the basic skills of timing, relating, and appropriate viewing of the mood of the organization or discipline involved. To assist in sharpening these skills, this second edition book approaches writing from several stances: strategy, substance, readability, effect, and writing for publication. Several problems and cases are used to illustrate flow improvement, rules of persuasion, headings, tone, format devices, and many other tools for producing a clear piece of work. Cases used are drawn from scientific theses, Watergate transcripts, Pentagon papers, and other notable publications. |
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Page 36
... beginning and the other a clear pre- view of the message . Give them to comparable groups of people for reading under time pressure , and test the groups for recall and understanding of the message . The contrasts in understanding ...
... beginning and the other a clear pre- view of the message . Give them to comparable groups of people for reading under time pressure , and test the groups for recall and understanding of the message . The contrasts in understanding ...
Page 37
... beginning of a message . in group B missed most of the point of the information on the second page and did not " catch up " with the author until the beginning of the third page ( 500 words into the message ) . The third version , which ...
... beginning of a message . in group B missed most of the point of the information on the second page and did not " catch up " with the author until the beginning of the third page ( 500 words into the message ) . The third version , which ...
Page 403
David W. Ewing. Helpful Beginning A beginning that points to or " previews " the main find- ings , recommendations , or ideas to follow is important for two reasons . It increases the depth of readership , that is , it arrests attention ...
David W. Ewing. Helpful Beginning A beginning that points to or " previews " the main find- ings , recommendations , or ideas to follow is important for two reasons . It increases the depth of readership , that is , it arrests attention ...
Contents
Improving Our Writing | 3 |
To Write or Not To Write | 17 |
Making a Strong Start | 35 |
Copyright | |
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action analysis approach appropriate asked audience beginning Chapter chart clarity conclusions consumerism corporate correct costs described discussion document draft Dwight W editors effect Eleanor Roosevelt employees Erma Bombeck example executive experience fact feel Franklin D Harvard Business Review head ICBMs ideas important interest Jonas Salk Kepner-Tregoe letter look magazine mean memo memorandum ment mind Northcote Parkinson nouns Opera Garden opinion organization outline paper paragraph Pentagon Papers person persuasion phrases polio possible President problem proposal question reader reason relationship revise Rudolf Bing scientists sentence situation statement strategy style technical tences things thought tion tive tone topic understand vaccine verb words writing written communications wrote York York Magazine