1891. 321,791

DECE

1890.....

1891..326,707 1891....

A Definite Circulation is the only Sound Basis for Intelligent Advertising.

This is the Largest Quantity of Paper Ever Consumed in On
Year by any Newspaper Printed in the Universe.

A TALE OF TOTALS THE EQUAL TO WHIC

DOES NOT E

A few of THE WORLD'S Accomplishments During the Last Nine Years.

Dies Circulated..

inds of Paper Used..

umns of Ad'g Printed...

703,002,204
118,098,126
134,948

Advertisements Printed....
Sheets of Paper Used.
Columns of Type Set..
Plates Mode

2,11

.....

S

Prosperity's DivinING Hous.

WORLD "WANTS"

ARE SURE INDICATORS TO THE
PATHWAYS OF SUCCESS.

olumns of Advertisements

ed in "The World."

4,626

12,092

1262

ANSWERS RECEIVED

16,970 TO ONE

19,130

20,409 WORLD "WANT."

THE

antity of ADVERTISING Indicates its Utility. ress of WORLD "WANTS" during the last Nine Years.

NUMBER OF ADVERTISEMENTS PUBLISHED

WHERE RESULTS ARE, THERE WILL THE "WANTS" BE AL

Excelsior THE WORLD.

The Sunday World,

THE EVER RELIABLE STANDARD FOR ALL ADVE

.232

138

1890..

1891......

347,750

SUNDAY.

A TRADE ENCY Total number of vertisements p

The Cost of Advertising in THE SUNDAY WORLD is less than One Sever per Thousand Lines Circulated, which is the

LOWEST RATE IN THE WOR

WEEKLY WORLD.

EST, BRIGHTEST AND BEST OF
WEEKLY NEWSPAPERS.

coming Campaign "The World's" Political News will be the
hed. It will give Both Sides in order that its Readers may be
Informed of what is Going On. But it will Remain Demo-
e Core.

SPECIAL FEATURES:

Market Reports,

337.825

In everything that

Think

THE WOR

Answers to Correspondents.

ORLD is a paper of twelve pages and ninety-six columns. Its telegraphic and cable
and it prints more exclusive news each week than any two of its contemporaries.
ercial reports are the fullest and best that can be obtained. Its tariff articles
ized exponent of tariff reform throughout the country.
lete newspaper,

'THE WORLD" LEADS THEM ALL.
RIPTION: For the year, $1.00; for six months, 50 cents; for
three months, 25 cents.

MAKE MONEY IN CANVASSING FOR "THE WORLD."

CIRCULATION

ber of Copies 1891, 5,844,590,

AVERAGE per Issue, 112,396.

TISING RATES, 50 CENTS PER LINE.
for Cuts, Display Type or Double Column Advertisements.

est Rate for Advertising of any Weekly News

baber in America considerin o

ས་ཡ་པ་ཨ ་པ་་པ

THE WORLD'S ANNUAL REPORT OF ACCOMPLISHMENTS IN THE PUBLIC SERVIO e Year 1891 Found it a Valiant Champion of the People's R

READY FOR YET GREATER ENDEAVOR IN 1892.

FIGURES OF WORLD-WIDE NOTE.

E first year of THE NEW YORK WORLD in its spacious new home in the Pulitzer B ne wondrously heavy figures at the foot of columns of results. The year shows a ments reaching the grand aggregate of 783,606. How they are appreciated is sh s of answers which come in response to these announcements of the people's wishes ferings and opportunities. One single advertisement, upon which a tally was kept, sh te responses. To get this wide publicity large circulation is necessary, and this T The year 1891 pushed the high-water mark of the people's paper higher than ever, (ovember 4), 605,980 copies were issued. All these are figures far and away beyon hown by any periodical ever published. The whole year rounds out with a grand a 7,825 copies printed, an average of 316,541 copies per day. Take the very last mo D's long series of onward steps. The figures for December, 1890, were 297,058 copi ecember, 1891, they stand at 333,271 copies per day, a total December daily gain of 36 table circulation in itself. In special lines of advertisements where THE WORLD'S g availed of by shrewd patrons, the figures read far into the hundreds of thousands. tuations Wanted," 364,236 announcements were made during the year, and in "Real es Wanted," 159,136 separate advertisements appeared. The busy presses have be mers of paper, and the grand total for the year mounts up to 20,236,741 lbs. of w Think of it, a train of over 500 cars each laden with 20 tons of paper, all emptying 'HE WORLD press-room in a single year. And best of all about these great figures, ey around them, any one may verify them from the ever open books.

is now more than a quarter of a generation since THE NEW YORK WORLD was s colors, under its present direction and control, on the voyage of popularity and pros pursuing. Its sailing directions were clear and concise. They were embodied in a fey but every word pregnant with meaning and determination. There was no mistaki or purport of that Declaration of Journalistic Independence. It spoke to the point, an went straight from the heart and brain of the man who penned the brief announcen s of millions of appreciative readers. Those words are repeated here, and they will as long as the great mission of the newspapers to help, to shield, to reform, to punish, d, to advise and to console, shall remain for willing, earnest, honest workers to exe LD's inaugural editorial announcement ran :

The entire WORLD newspaper property has been purchased by the undersigned, and lay on be under different management-different in men, measures, and methodsose, policy, and principle-different in objects and interests-different in sympathie ms-different in head and heart. Performance is better than promise. Exuberant heap. I make none. I simply refer the public to the new WORLD itself, which henc e daily evidence of its own growing improvement, with forty-eight daily witnesses i columns.

There is room in this great and growing city for a journal that is not only cheap but bright but large, not only large but truly Democratic-dedicated to the cause of the pe that of purse-potentates-devoted more to the news of the New than the Old World se all fraud and sham, fight all public evils and abuses-that will serve and battle for earnest sincerity.

In that cause and for that end solely the new WORLD is hereby enlisted and comm ition of the intelligent public. JOSEPH P

To-day, nearly a decade after, THE NEW YORK WORLD can point back to these initial