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potent factor in bringing about this change. It has pig's tail make a good arrow. Never put a round peg brought to the domain of pharmaceutical education the into a square hole or wind your watch with a cork-screw. proper ideas and practice concerning elementary prepa- Always put the right man in the right place and everyration and due sequence in instruction, and what is of thing will go smoothly. equal importance, has largely emancipated the teacher An institution of learning is not judged by the numfrom the tyranny of the dollar. The “fee" is then not ber of diplomas it turns out, but by the kind of men it the life blood of the institution. Surely with such sends from its portals. liberty a more careful scrutiny of the qualifications of
Philadelphia, November 12. the prospective student must result. The editor himself has pointed out the pain and travail of the teacher in the effort to train the unprepared. It cannot be that
SEWARD W. WILLIAMS, Ph.C., F.C.S. such suffering will be self-inflicted.
Your able editorial, anent board and college requireThe influence of the university schools on the old line
ments in the matter of preliminary education, is remarkcolleges is evident to any one who will look. Note the
Note the ably rich in active principles. Two of its chief alkaloids, change in methods of instruction; note the immensely in my opinion, are: increased laboratory equipments; note the lengthening
(1) "To the boards we turn for the only remedy that of the term of instruction; and (be jubilant, Mr. Editor)
can search out and destroy the roots of the malady." note the requirements for admission.
(2) "The diploma and the degree will never [certainly As many of these institutions are also getting beyond they should never] be the legal standard, until you have the dollar necessity we may reasonably expect a life first standardized the colleges." close to their avowed tenets. That we have some While the American Conference of Pharmaceutical schools “doing business for what there is in it," is a Faculties is determining what qualifications are necesmatter for regret, but already these may be selected and
sary for entering pharmacy through the colleges, an their diplomas rated at “what they are worth."
American conference of pharmaceutical examining The editor's wish seems nearer a reality than he boards should decide what general, as well as special, thinks, but he does not place his standard high enough. attainments are essential for entering in any way upon The ideal student in pharmacy is the graduate in sci- the practice of pharmacy. ence. Follow the B.Sc. course in any good university The boards of pharmacy have it in their power to with about two years' special training in pharmacy, and nip diploma mills in the bud, and thus free the colleges you have an equipment that would soon stamp out
from such unjust competition as the elevation of their the “cheap and stilling competition” about which the
standard of entrance requirements might
might naturally editors complain.
invite. Columbus, O., November 11.
Without a fair general education the prospective pharmacist should not hope to succeed in college
or, later on, to enjoy the confidence of those in the LYMAN F. KEBLER, Ph.G.
community whose patronage would most contribute to
his success. I have carefully read your editorial, entitled “This is
Professor Searby's wide experience in college and board the Least that Colleges Owe to Pharmacy," and I agree with you in every particular, excepting what you say
of pharmacy gives special force to his recent observations
regarding "pharmaceutical cripples" who waste time and concerning the entrance requirements. would class me as a "high-soaring Utopian;" but I am
money fruitlessly trying to build “the top story " before
laying the foundation. convinced that the day is not far hence when a high
The boards of pharmacy should make it known that, school education will be considered the only foundation
unless applicants are prepared to give evidence of at upon which the supestructure of a substantial pharma
least "a sound grammar-school course or its equivalent," ceutical education can be erected safely. Why delay the
it is useless to present themselves for examination whether matter by substituting something of an inferior nature?
or not they hold a pharmaceutical diploma. When this Aim high! The lower the entrance requirements of any
is generally understood it will be obviously bootless for institution, the greater will be the number of illiterates who apply for admission. Place the standard high, and
a young man to enter a college of pharmacy without a
reasonable preliminary training, even if there are some every young man who has the right kind of material in
institutions which practically invite him to do so. Col. him will work to secure its privileges.
leges which are now doing the right thing deserve proIt is the general experience of our best educators that
tection from unfair competition. grains of knowledge sown in desert soil seldom bring forth fruit. There is a great deal in choosing your
East Orange, N. J., November 12. tools; a saw does not make a good razor, neither will a
(To be continued in the February BULLETIN.)
First of a Series of Papers on the Druggist's Own Preparations – Headache Powders - How to Make and How to Sell Them-Formulas, Sample Advertisements, Window Displays,
and the Cost of Manufacture.
By B. S, COOBAN.
AN INTRODUCTORY WORD.
tion upon the heart is concerned, and it should be used Every druggist can make and sell a line of his own in any formula in which acetanilid appears. I believe preparations with profit to himself and satisfaction to his phenacetine is the safest of the antipyretics, and I use it customers. In entering upon such a venture the first with caffeine in headache powders. I have also used an and most important point to be considered is the formula. The article must possess intrinsic merit; it must be all that it is COOBAN'S
COOBAN'S claimed to be, so that it will attract and hold trade. Furthermore, it must be nicely dressed, since the appearance of the package has much to do with making a favorable impression upon the prospective customer. Indeed, HEADACHE
HEADACHE it is a serious mistake to put out a package having a slovenly ap
A BIG HEADACE KONTOPPED pearance. Any article of positive
COOBANS HEADACHE POWDERS 104 merit, put up in a form that is pleasing to the eye, is more than
B. S.COOBAN&CO. half sold. When offering a new POWDERS
POWDERS preparation my advice would be not to make extravagant assertions, or to decry the goods of any one else. When presenting the particular merits of an article the salesman should be sure that every statement is true. Believe 104AN 25°
10¢* 250 what you say, and it will carry conviction with it. Adopt the motto, “Money back if you
COOBAN'S HEADACHE DOWDFDS want it.”
A powder to be a winner must be effective; it must stop the ache
Window Display of Headache Powders–See text. after one or two doses. It must be, as nearly as possible, free from deleterious substances, acetanilid combination, and so far as I have been able to and therefore it would be well for the druggist to remem- learn, without bad results. ber that after the package leaves his hands it is beyond his
PHENACETINE FORMULA, control. The directions may or may not be followed, a fact that must be kept in mind when selling any phar
Both of these formulas are presented herewith: maceutical preparation. Most headache powders con
4 drachms. tain too much acetanilid, which, like many of the coal-tar
i drachm. Sugar of milk....
6 drachms. products of like character, is a heart depressant; their indiscriminate use is unwise and has become a repre
Mix and divide into ten-grain powders. hensible practice. It is well to remember that caffeine Two powders are to be placed in an envelope and sold is a physiological antidote to acetanilid so far as its ac- for ten cents.
One thousand neatly-printed envelopes of good qual. SOME PEOPLE ity, with twelve card easels for display, will cost three dollars. Made according to this formula the powders Say they never had a headache. Some people will cost, including stamps, twenty-five cents a dozen.
wouldn't know a headache if they had one. They One gross of boxes and one dozen box.easels will cost
say they don't feel well. It's all in the head! That's
where the trouble is. But it may be the stomach or $3.50; putting eight powders in a box the cost, including
the liver that causes the trouble with the head. Genstamps, will be about $1.34 a dozen.
erally one or the other is at fault. Our harmless
headache powders will find out exactly what the matACETANILID FORMULA,
ter is and fix it.
One dose overcomes a raging headache in ten minutes. Should it fail you can have your money back. It is a scientific certainty, and the beauty of it is that it is perfectly free from opiates and nerve deadening drugs.
Price, 10 and 25 cents.
The cut shows a window display of headache powders that I recently made and which sold a large quantity of powders. The floor of the window was covered with green and white crêpe paper plentifully sprinkled with the ten-cent envelopes—not necessarily filled. Grouped across the foreground were easels supporting envelopes and boxes of powders. The background consisted of a cut-out picture made from three posters. The central design represented an enlarged box of headache powders supported by two cupids, the figures below representing all classes of people reaching for it. Suspended from the ceiling was a banner sign bearing the words, "A big headache stopped for a little money. Cooban's Headache Powders, 10 and 25c." From top to bottom of the window, on either side, cards of a triangular shape were tacked to the sash. These were cut from .olive-green bristol board and lettered in white, as is plainly shown in the cut.
Window displays are one of the most effective methods of advertising your own line of preparations. You have no idea of what can be done in this direction until you try; the results are often surprising, more customers being gained than you had any idea of.
You know what they are. You've suffered from them. Everybody has at some time or other. How often have you heard the expression, “Oh! my head." Those few words are the sign of intense suffering. But what is the use of it all? Don't
you know it's nonsense to suffer this way? Cooban's Instant Headache Powders will stop the most severe headache. They never fail, and what's more, they will not harm you in the least. Contain no narcotics whatever. It is very seldom that more than one powder is required for one case, never more than two. Bear in mind, we are recommending these to you as being reliable, and we want you to remember that we will refund your money if Cooban's Instant Headache Powders do not give the utmost satisfaction.
Price, 10 and 25 cents.
Perhaps a few suggestions for a "dodger" or newspaper ad. may not be amiss in connection with this subject. Forms that should attract attention might be gotten up in style like these:
A MODERN INSTANCE.
The Way a St. Louis Pharmacist Established a Large Prescription Business and Gained the Support
of Fifty Physicians.
There lives and practices pharmacy in St. Louis a And when, in addition, it is realized that he is a graduman-Frederick E. Whitcomb, Ph.G.-who can be said ate of the New York College of Pharmacy, it is seen to have built a reputation and a successful business on that he has received an excellent and long training, and the fact that he does not counter prescribe to any that he is well qualified to make a success of professional extent whatsoever. By declaring this policy in season pharmacy. Still, for all of this considerable period of and out, Mr. Whitcomb has gained the confidence of experience, the accompanying portrait shows him to be physician and public, and last year, as a result, he com- surprisingly young, and not yet anywhere near the pounded 14,577 prescriptions. Despite this large pre- meridian of life. scription business, however, his store is rather small; Speaking recently of his strong antipathy to counter though it may be
prescribing, Mr. said to be the
Whitcomb said: very embodiment
“Positively no of neatness and
counter prescribsuccessful ar
ing! Yes, that's a rangement. No
fact. Some people advertising pic
think it strange, tures or signs of
but the physicians any kind are dis
understand it all played about the
right, and fully walls, Mr. Whit
appreciate it. Out comb's aim being
of justice to the to conduct a
physician, out of strictly ethical.
justice to the puband professional
lic, out of justice pharmacy; and on
to myself, I have this score he caters
no right to preto the physicians
scribe, any more of the city. It is
than I have to said that fifty phy.
amputate a leg or sicians, many of
remove an eye. them the most
"Suppose a cuseminent in St.
tomer comes in Louis, are num.
your store; ġou bered among his Frederick E. Whitcomb, Ph.G., St. Louis, Missouri.
prescribe for him; patrons, and have
he dies. Who is their prescriptions sent to him to be compounded. His to blame? Why, you are, of course.
You have no specialty is prescription work, and for this purpose he legal or moral right to give him a thing. If the coroner has a force of five clerks.
renders a just verdict it would place you where you Mr. Whitcomb loses no opportunity to declare that he belong. is firmly opposed to all counter prescribing. On his “I wouldn't let a clerk stay in my store five minutes if cards, envelope slips, and other advertising mediums, he I caught him prescribing in a single instance. The pharhas printed in red ink the legend: “POSITIVELY No macist looks to the physician for his prescription busiCOUNTER PRESCRIBING." And he keeps constantly ness. Shall he then turn around and take the bread out hanging in his window a sign to this effect.
of the physician's mouth by counter prescribing? No, For thirteen years Mr. Whitcomb was chief clerk in no; if there were less counter prescribing there would the store of M. W. Alexander, the prominent St. Louis be much more prescription business. I have proved pharmacist and ex-president of the A. Ph. A. who died that to my own satisfaction. two or three years ago. Aside from this long stretch of “Besides, the pharmacist is educated and trained to service, he has had about fifteen years of experience. dispense, not to prescribe. He is not fitted to take the responsibility of prescribing. I hope to see the day Mr. Whitcomb's vigorous and unqualified attitude when physician and pharmacist will each travel his on counter prescribing has aroused considerable atown path and give to the other that which is his tention, and it is not at all unlikely that he will predue. Then will counter prescribing, self-dispensing, sent a paper on the question at the St. Louis meeting the tablet triturate evil, and other excrescences no of the American Pharmaceutical Association next Seplonger exist to cause harm to both professions." tember.
How it is Made and the Materials Used in its Manufacture.
By W. A. DAWSON.
The formulas of the various gold paints on the market work. This paint is also used on picture frames of are carefully guarded trade secrets. Essentially they cheap and medium grades, taking the place of gold leaf consist of a bronze powder mixed with a varnish. The or the lacquered silver leaf formerly used on articles of best bronze powder for the purpose is what is known in the better grades; it is also substituted for “Dutch the trade as "French flake," a deep gold bronze. This metal," or imitation gold leaf, on the cheapest class of bronze, as seen under the microscope, consists of tiny
work. flakes or spangles of the bronze metal. As each minute A cheaper gold paint is made by using an inexpensive flake forms a facet for the reflection of color, the paint varnish composed of gutta .percha, gum dammar, or made with it is much more brilliant than that prepared
some other varnish-gum, dissolved in benzole, or in a from finely powdered bronze.
mixture of benzole and benzine. The paints made with For making gold paint like the so-called “washable a celluloid-amyl-acetate varnish give off a strong bananagold enamel" that is sold by the manufacturers at the like odor when applied, and may be readily recognized present time, it is necessary to mix a celluloid varnish by this characteristic. with the French flake bronze powder. This varnish is
The impalpably powdered bronzes are called “lining" made by dissolving transparent celluloid in amyl acetate
bronzes. They are chiefly used for striping or lining by in the proportion of about five per cent of celluloid. carriage painters; in bronzing gas fixtures and metal
work; in fresco and other interior decoration, and in Transparent celluloid, finely shred
printing; the use of a very fine powder in inks or ded.....
paints admits of the drawing or printing of very delicate Acetone, sufficient quantity.
Lining bronze is also used on picture frames or other Digest the celluloid in the acetone until dissolved and plastic ornamental work. Mixed with a thin weak glue add the amyl acetate. From one to four ounces of flake sizing it is applied over “burnishing clay," and when dry bronze is to be mixed with this quantity of varnish. For is polished with agate burnishers. The object thus silver paint or "aluminum enamel," Alake aluminum treated, after receiving a finishing coat of a thin transparbronze powder should be used in place of the gold. The ent varnish, imitates very closely in appearance a piece celluloid varnish encloses the bronze particles in an im- of finely cast antique bronze. To add still more to this pervious coating, air-tight and water-tight. As it con- effect the burnishing clay is colored the greenish-black tains nothing that will act upon the bronze, the latter that is seen in the deep parts of real antique bronzes, retains its luster for a long period, until the varnished and the bronze powder, mixed with size, is applied only surface becomes worn or abraded and the bronze thus to the most prominent parts or “highlights" of the exposed to atmospheric action.
ornament. All of the "gold" or, more properly, gilt furniture Since the discovery of the celluloid-amyl-acetate varthat is sold so cheaply by the furniture and department nish, or bronze liquid, and its preservative properties on stores is gilded with a paint of this kind, and for that bronze powders, manufacturers have discontinued the reason such furniture can be offered at a moderate use of liquids containing oils, turpentine, or gums, since price. The finish is surprisingly durable, and in color their constituents corrode the bronze metal, causing the and luster is a very close imitation of real gold leaf paint to finally turn black.