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LEOAL NEOLIGENCE.

he understood his friend to have directed him, andA physician ordered two ounces of snakeroot and two

died. Now, in this case, the druggist was certainly ounces of Peruvian bark to be powdered and put up in guilty of an offense in omitting to label the vial as refour portions, with directions that one powder should be quired by law. But, on a civil suit being brought, the used daily with a certain quantity of water. The drug court held that if the jury believed that the druggist clerk followed the prescription, put the two articles in a actually gave the warning to the customer, this was mill to be beaten up, divided them up into four powders, sufficient, and he would not be liable. and delivered them to the customer. Shortly after The law determined by this case is that if the drugtaking the first powder symptoms appeared which gist fully warns the purchaser that a certain drug is caused an examination of the remaining three to be dangerous, he is free from civil liability to such purmade; and, as a result, the presence of cantharides was chaser, even if he fails to label the drug when sold; discovered. The evidence showed that the draggist, but, if the drug should get into the hands of a third prior to the beating up of the snakeroot and bark, had party who had not been warned, then the druggist's ground cantharides in the same mill, and the court held liability would attach because of his neglect to affix the him liable.

label. To use the same mill for pulverizing poisons and In such cases it is a question of fact for the jury harmless medicines is of itself such negligence as will whether the warning was given or not; and, though the make the druggist liable for any injury that may be druggist may swear that it was given, the jury may caused. In this case the directions of the physician disbelieve him, and hold him liable. In the case cited, were followed, and the clerk may not have known that the jury did not believe the probability of the drugcantharides was previously ground in the mill.

gist's statement in the light of the fact that he had The defense in this case might have shown that the neglected his duty. It might well be said that it is mill had been examined and no traces of cantharides improbable that the patient would have disregarded the had been found. Still the fact that the mill had been warning of the druggist and accepted the opinion of his used for Spanish Aies, and the injury having been traced friend. to this article, the liability would have been the same. But if the druggist had first labeled the bottle properly, But if the mill had been used for harmless remedies then, even though he had delivered it to the customer only, and some stranger, without fault on the part of the without warning, he could not have been held liable, druggist or his clerk, had misused it, the result of the because the error in procuring the wrong article was the case would have been otherwise.

purchaser's, not his. The laws of the various States require that poisons Whenever the negligence of the injured party conshall be labeled as such, and the absence of the label is tributes to the injury sustained, even though the druga criminal offense. If a person buys such poison, and gist is also negligent, the law will not hold the latter the druggist fails to label the package, it has been fre- liable. No absolute rule can be laid down as to what quently held that this omission is of itself evidence of constitutes contributory negligence. Each case must be negligence, and makes the druggist civilly liable.

determined by itself and on its own merits. The statement that a breach of law from which an Every person is bound to use reasonable care to preinjury follows is of itself evidence of negligence is vent damage to his person. And if his own carelessness generally correct. If the law insists that the package is the natural cause of the injury, no matter how neglibe labeled "poison," and the druggist fails to so label gent the other party may have been, he, at least, has no it, this failure is the ground of his liability. Still, even legal ground for complaint. Where both have been in such case, extrinsic evidence may rebut the presump- careless, and injury has resulted, the question always tion of negligence, and avoid the liability.

is, “Whose negligence was the natural cause of the A person suffering from bowel trouble met a friend injury?" If it appears that the plaintiff's negligence who told him to obtain a "black draught" and take a was the natural cause of the injury, then the doctrine of wineglassful as a remedy. The patient thereupon went contributory negligence comes in. The plaintiff is said to a druggist and asked for “black drops;" whereupon to have contributed towards his own injury, and hence the druggist inquired what ailed him, and, on being cannot recover. If, on the other hand, the defendant's informed, recommended “ cholera drops;" but the pa. negligence appears to have been the natural cause, then tient still insisted on “black drops." The druggist then the defendant is liable, and must pay in damage accordtold him that "black drops" were a strong poison, and ing to the gravity of the case. In Massachusetts, the he could only safely take from ten to twelve at a dose. burden is always on the plaintiff to show that his own He then gave him a vial marked “black drops," omit- carelessness was not the cause of the injury, and also ting to label it "poison," as the law required. The that the defendant's carelessness was the cause.-GEORGE patient took the contents of the vial at one draught, as HOWARD FALL, Ph.D., LL.B., in The Spatula.

seen.

BUSINESS HINTS.

The Necessity of Carrying Fire Insurance.

Mr. A. W. Sommerfield says that whenever a merchant

finds that his business will not justify his paying preA Fine Specimen of Drugglst's Advertising.

miums for fire insurance he had better give up business. John Conrad & Co., owners of the Kenwood Phar- The question of carrying fire insurance is a matter of macy, 25 East 47th Street, Chicago, some time ago got great importance to the creditor, for in some cases there out about the neatest thing we have seen in many is not sufficient insurance carried, while in others we find moons. Indeed, it is so inherently neat and artistic merchants carrying no fire insurance whatsoever. The that we despair of describing it so that any sort of an attention of all such traders should be directed to this adequate idea can be conveyed of its character. But all-important question. we shall try. First, then, imagine a little eight-page In the first place, a merchant injures himself by not booklet of quite heavy and nice yellow paper, bound carrying insurance, for he will certainly find that it will with a cover of red; size, 234 x 374 inches; enclosed in operate against him to the extent of curtailing his credit. a special red envelope of the same paper as the cover, It is a duty he owes himself as well as his creditors, and and intended, as all envelopes are, to be addressed. under no circumstances should he overlook it, or fail to The first page of this booklet is used to advertise fulfill it. chamois, and the cover is cleverly left a little short so There are frequent instances where a merchant has that the word “chamois” at the head of the page is sufficient capital, but is owing for merchandise for which

Other pages are used to advertise, respectively, he can pay in the usual course of business, but he has tooth-brushes, combs, toilet soaps, novelties, “our soda, been so remiss as to carry no insurance, and conseprescriptions, and “our prices.” The paper, as we have quently, when visited by fire he not only loses all he said, is yellow; the ink is red—the same shade as the possesses, but also causes a loss to his creditors. It will, cover and the envelope. The combination of red and

The combination of red and therefore, be apparent that he has not only committed yellow carried throughout is very pretty; and the type is an act of injustice toward himself, but to those who have displayed with great effect and in excellent taste. The reposed confidence in him to the extent of giving him whole thing is printed on a superior quality of paper, credit. and rich elegance is suggested in every detail. Included When a credit man is passing upon an application for in each booklet as it is sent out is a two-leaved, round, credit he should make it a point to thoroughly investinotched pen-wiper of chamois, containing on the inside gate the question of insurance carried by the would be the compliments of the firm. This wiper is a neat pres. customer, and in the event of his finding that there is no ent that is sure to be used, and besides, being made of insurance carried he should not hesitate to decline the chamois, serves to enforce attention upon the leading risk. line advertised in the booklet. We reprint the matter A merchant has the following advantages through anent chamois printed on the first page:

carrying fire insurance:

1. It assists him in obtaining credit.

2. He protects himself in case of fire. Chamois

3. He protects his creditors, as he is enabled to pay what he owes in the event of his being visited by fire.

His Little Journal is a Success I-
AT PRICES THAT TALK

In the September BULLETIN we commented on the

first number of a little journal called “Glad Tidings" Chamois ihat are soft

published by Mr. Frank H. Thomas, a pharmacist of Chamois that will wash Chamois, Oil Tanned, for

Wyoming, Iowa. We are now pleased to receive from Carriage use

Mr. Thomas a copy of the second issue of his journal, Chamois for the face

in which he tells us that the results gained from the first Chamois Finger Cots Chamois Pen Wipers

issue were most successful. He has decided to print the Chamois for all purposes

paper regularly every quarter hereafter. Of the second

issue, just gotten out, 750 copies were printed; these SMALL CHAMOIS and

Mr. Thomas found were about enough to supply all his LARGE CHAMOIS

customers. A house-to-house distribution is made in

town, and with country customers the mails are used. Direct from the factory And at prices that will

Mr. Thomas's paper is simply a four-page folder, about Astonish you

674 by 872 inches in size. The advertising basis is a large number of small items calling attention to certain preparations and articles of Mr. Thomas's stock; though mixed in with these, in order to make the journal reada- as large as it can be and should be. A little “pushing" ble and interesting, are useful items of general informa- of the right sort would work surprising results in a short tion, jokes, and the like. Mr. Thomas asks us to time. One of the best methods of doing this would be criticize the second issue of his journal as we did the by making occasional window displays. Mr. George W. first. In response to this request we would say that the Hague (Merck's Report) describes the following window: present issue exhibits a very decided improvement; about “Crude drugs were exhibited in one window and pressed the only recommendation we feel like making is, that a herbs in the other. The crude herbs were in 5-cent greater relative number of jokes and other general mat- packages. These herbs being in blue packages, a red ter be used. Of course, one likes to get in as much of background was used. This makes an excellent dishis own advertising as he possibly can, but he must play; the light does not affect the color of the packnever forget that his advertising is useless unless it is

ages enough to be objectionable, and there is a good read; and that ordinarily people have to be coaxed profit in their sale. These herbs were piled up in steps pretty hard to read it. The best way for a druggist to of the window, and bore the following signs: 'All make his journal popular is to put a lot of things in it kinds of pressed herbs, 5 cents per package.' "These that will make people look forward to its appearance herbs are fresh.' The windows were also trimmed with with interest.

such samples of the fresh leaves and flowers as were

obtainable. The other window was dressed with crude Mr. Patton's Advertising.

drugs, such as chamomile flowers, senna leaves, sassaMr. John F. Patton, this year's president of the fras bark, large clubs of cinchona bark, and large pods A. Ph. A., and a successful pharmacist at York, Pa., of purging cassia, poppy capsules, etc. This was a prints his own booklets, envelope cards, and small ad- profitable week. This window had a sign reading: All vertising matter of all kinds. To be frank, we must kinds of crude drugs for medicine, cooking, and colorconfess that the typography of his advertising matter is ing.'" not up to the artistic standard nowadays achieved by printers; but what is lost in beauty is perhaps more

The Dangers of Post-Dating Notes.than gained in economy. Still, to be successful, adver- The following directions issued to their traveling salestising matter has to be attractive in these days when men by a large manufacturing house may well be digested there is so much of it on every hand.

by pharmacists who, as business men, are confronted Mr. Patton has built up a large business in his own often with such conditions as these directions apply to: preparations by making excellent ones and then by con- "Our representatives are working under a strict rule stantly "pushing" them. Before the last meeting of not to post-date notes, acceptances, or contracts, etc. What the Pennsylvania Pharmaceutical Association he said: we mean by post-dating is, for instance, taking a note “I have reduced the sale of 'patents' in my store from which is dated several days or weeks or months after it $2500 a year to something less than $200, while I have is taken. This post-dating of notes, acceptances, etc., advanced the sale of my own articles from $1 a year to does not make the document involved absolutely void, $2000 a year!” In a little booklet which lies before us but it often leads to serious consequences and annoying as we write are advertised Patton's Liver Pills, Improved difficulties which require the taking of evidence to get Corn and Bunion Remedy, Curative Balm, Antiseptic over. We will, however, ask our representatives to conTooth Powder, Chapoleine, Hair Renewer, etc., etc.

sider how they would get out of this difficulty: SupposEvery leading variety of article for self-medication is ing A should take a note from B on November i that represented in his list. Mr. Patton's success shows was dated November 15, and B should die November 5, what insistent efforts will do in developing business in or before the date of the note. This, however, is only almost any direction. Constant hammering away is the one of several contingencies which could happen bewise advertising policy.

tween the time the note was taken and its date that In a card from Mr. Patton's press the farmer is ap- would make it quite embarrassing for the holder of the pealed to. The merits of Patton's Condition Powder, paper. Another contingency we might name would be Poultry Powder, Stock Liniment, etc., are dwelt upon, the dissolution of a partnership between the time it gave and the “noble granger" is invited to come hither and a note and the time the note was dated. supply his wants, whether for the foregoing remedies, or

Window Bird Seed Display.for any medicines whatsoever.

Joseph Hostelley gives the following in Merck's Pushing" the Sale of Pressed Herbs, etc.

Report: “As a stimulus to the sale of bird seed, support In an article in the December BULLETIN the readers in the center of window a thick, many- forked branch of this journal were told how Mr. Stedem, of Phila. from a large tree. In one of the forks set a bird's nest, delphia, built up a large trade in pressed herbs. The a foot or more in diameter, woven from green excelsior, trade in these is not with most druggists anything like twigs, and leaves. Nestle several small mimic birds in

this device. Lean a miniature ladder against the 'tree,' Display of Castile Soap.-
up which two of the funny figures are attempting to take
a box of bird seed, the latter being in reality an empty

Mr. George W. Hague tells (Merck's Report) of a

Castile soap window which he recently displayed with carton. Let several of the little men be perched on the

success. bare branches, and one or more peering into the giant them up in the shape of a log cabin, the white and

He used large bars of Castile soap, piling nest. Sections of artificial vine judiciously twined about

green in one window and the red in the other. In the the members of the 'tree' will enhance the effect, pro

window containing the white Castile soap he used a ducing the appearance of foliage. Heaps of loose seed

black background; in the window containing the red or piles of the boxed article to left and right of this dis

a blue background was placed. It is well to use a backplay will complete the exhibit. An attending placard

ground opposite in color to the goods to be displayed, might say: "Many, many meals for 10 cents. This idea

as this makes the goods showy. He also used signs: will possibly suggest an Easter trim; it might be made to call attention to egg dyes."

“Pure White Castile Soap, soc. per 1b.; also in 50. and 10c. cakes.” In the other window he placed a sign:

“Red Castile Soap for horses, 35c. per 1b.; also 5c. and Methods Followed by a Boston Firm.

Joc. cakes." Jaynes & Co., Boston druggists, make a point of always having some unique advertising exhibit outside

It is Binding.their stores, or in the windows, says a correspondent in Printer's Ink. At their Hanover Street store they have

One of the essentials to success in advertising, says placed on the front of the building the colossal head of

the Shoe and Leather Reporter, is to faithfully abide by a man, Into his mouth is shoved a mammoth perfecto

whatever is stated in the ad. Even if the printer makes cigar. The work is cleverly done to show a man in the

a mistake in the prices and you have to sell at a loss, do act of smoking one of their special brands of cigars. In

it and hold the printer responsible, but never let an idea the cigar, which is hollow, is concealed a red electric get bruited abroad that you are not a man of your word. light, which glows on the under side, and at the end of

A statement made in an advertisement is as binding as the long ash, which appears just about to drop from the

if made orally or by letter, and should not be departed end of the weed. Closely following the glow, as though

from under any consideration. the mammoth figure had just taken a puff, comes a column of steam from the figure's mouth, followed by

An Irresistible Persuader.another smaller one from the end. In an uptown store Advertising “ dodges" have had their day; their usethey keep a man at work carving out lifelike figures fulness has almost departed, and they can now be emfrom huge blocks of hard toilet soap, cakes of which are

ployed successfully only when they possess extraordinary displayed in the window.

merit, sagely remarks the Philadelphia Record. The

public prefers a straightforward appeal to its intelligence A Good Ad.

and its reasoning capacity. The sensibly written and The following ad., published by Mr. Cunningham, a

well constructed advertisement is an irresistible perDetroit druggist, in his “Cunningham's Bulletin," struck

suader. us as being pretty good:

A Good Point.

If you are doing business in a community where

monthly accounts are run, says the Western Druggist, RUGSø

be sure to see to it that the customers receive their bills

before breakfast on the first of the month. For that is Are Like

the time among the well-to-do when the household ...Diamonds...

exchequer is replenished, and in all probability prompt In one respect, at

payment will be made.
least, as one must
trust implicitly
in those from

The Impression to Make.-
whom they buy.

A man who travels out Lancaster Avenue in PhiladelI am as scrupulous about my drugs

phia very often remarked to a friend the other day: “I as Tiffany & Co.

am always on the lookout for Perry's drug store as I are about their

pass, for every time I see something new and attractive gems, and my prices are reasonable

in his window display. He has got the art of making his windows pay his rent down pretty fine."

PRACTICAL PHARMACY. and whiter emulsion than would be possible if it were

left out. It also retards rancidity, and the ointment

keeps better for its presence. Remedy for Smut in Wheat.

“Where the cream is to be sold as a toilet article its The Experiment Station of the Michigan Agricultural perfume may be enbanced by the addition of one or two College has just published and circulated widely the

grammes of oil of rose to each kilo of ointment, or the following directions for remedying smut in wheat. In- perfume may be changed to violet or any other odor by asmuch as the formaldehyde solution will have to be pur- using about thirty cubic centimeters of extract of violet, chased of pharmacists by the farmers using the method, or other extracts, to each kilo; the rose-water being reit occurs to the BULLETIN that pharmacists can go a placed by distilled water, and the extract added after step further and themselves recommend the remedy to the ointment has become cold but before it 'sets.' In farmers whom they know are having trouble of this sort: potting it a piece of waxed paper, cut to fit, should be “Take one pound or pint of formalin - or, more

laid closely over the cream before the cover is put on, properly, 40-per-cent formaldehyde solution — and stir

so as to retard drying out and consequent unsalability. it into fifty gallons of water. This quantity will

No greater quantity than will be sold in month or two treat fifty or sixty bushels of wheat. If a smaller

should be put up at a time, on this account, and the quantity is required less amounts may be used, by keep shop container should be an air - tight vessel for the ing the same proportions, which are practically an ounce

same reason. of formalin to three gallons of water. The cost of “The soft ointments containing no water that are formaldehyde solution in small quantities is about five sometimes sold as cold cream are in no sense 'creams' cents an ounce.

at all, as the name can only be properly applied to an “Sweep clean a place on the barn floor and sprinkle emulsion of ointment with water. Such ointments are well with the formaldehyde solution. Put the seed entirely lacking in the prime requisites of cold cream, wheat on this sprinkled area and sprinkle or spray the its cooling, soothing, and quickly absorptive properties. wheat with the formaldehyde solution and shovel it over Petrolatum and mineral oils are unsuitable for use in until every kernel is thoroughly wet. Do not be satis- cold creams on account of their unabsorbability.” fied with simply dampening the grain, but apply the solution until every kernel is visibly coated with water.

Syrup of Ferrous lodide Again.Allowing it to stand in a compact pile a couple of hours will insure the more complete action of the formalde

It is a curious fact that, notwithstanding the vast hyde. If the grain is to be sown broadcast by hand at

amount of information that has been published concernonce it need not be thoroughly dried before sowing. ing syrup of ferrous iodide, there exists so much conBut if it is to be kept long before sowing, or is to be fusion as to the proper method of preserving this sown with a grain drill, a certain degree of caution

preparation, observes W. A. Dawson, in a paper read which every farmer will understand must be exercised

before the New York State Pharmaceutical Association. to dry it thoroughly so that it will not sprout and spoil

“If the syrup be kept in a place having free access to nor be too wet to work while in the grain drill. In drying

full sunlight, it keeps perfectly for any length of time. the grain and handling it afterward care should be taken

I have kept it thus for more than a year in partially to wet the floor, utensils, bags, etc., with formaldehyde filled, loosely stoppered Aint glass bottles in a sunny solution so as to kill every trace of the smut on the

window. In answer to a note on this subject that I things with which the treated seed is to come in contact.

wrote for the American Druggist last year,* M. C. Bührer, "The above treatment is inexpensive and simple to

the editor of the Swiss Journal of Chemistry and Pharapply. We have never heard of a case where it has

macy, of Clarens-Montreaux, Switzerland, wrote me that failed to work."

'two conditions are necessary only to get an indefinitely

good preparation: first, chemical reaction between the The Pharmacopæial Formula for Cold Cream Defended.- iodine and iron must be well conducted and complete;

In a paper presented to the New York State Pharma- and secondly, the syrup must be acid. When the syrup ceutical Association, Mr. W. A. Dawson says that after

is made, add one thousandth part of citric acid dissolved trying numerous cold cream formulas, the formula of

in a little water and mix with the finished syrup. The the Pharmacopoeia has proved the best as a toilet prep

syrup will then keep for any length of time in the light aration. He goes on to say that “some criticism has

or dark,' says M. Bührer. Keeping the syrup in the been made of the presence of borax in it on account of sunlight has proven so entirely satisfactory with me, the incompatibility of that salt with some others when

however, that I have never tried M. Bührer's method, the ointment is used as a vehicle, but as a toilet prepara

and present it without comment." tion it is well-nigh perfect and unexcelled by any cold cream that I have yet seen; the borax making a finer * See page 251 of the BULLETIN OF PHARMACY for June, 1899.

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