has improved and strengthened the service of retail jewelers to the public. It is also to be noted that the extensive Gorham retail experience is not to continue to be used competitively, but will be used to serve all retail jewelers -and the various Gorham retail stores are for this reason to be sold. A TRAVELING EMBASSY There has been originated and created a new Gorham instrument of contact with the trade, consisting of a commission which tours the country to preach the company's policy and to help improve the service of retail jewelers to their communities. This traveling embassy has engaged in one of the most interesting applications of graciousness and diplomacy that has occurred in commercial circles. This injection of new spirit into the whole trade, whether it handles Gorham goods or not, and even to dealers who may never handle them, is a thing of singular value to merchants and to the public. Another unusual missionary effort is the sending of a designer, a salesman, and a sales manager, in a body, to jewelers throughout the country for the sake of improving retail service to the public. Another radical step is the fact that The Gorham Company is liquidating its London branch; it is doing no export business, but is concentrating all of its "The Star," modeled by Harriet Frishmuth, inspired a memorable talk by Mr. Taylor at a recent Gorham staff meeting energies and vision upon filling American needs. THE NEW LEADERSHIP On the executive desk stands a little bronze statue called "The Star"-the figure of a nude reaching toward the heavens. It is the work of Miss Harriet Whitney Frishmuth, a pupil of Rodin. At a recent Gorham staff meeting, "The Star" was the subject of an interesting discourse as the text of an appeal to the Sterling silver industry as a whole to get more idealism and a longer reach into its services. It is the consensus of opinion among both silversmiths and jewelers that in Franklin A. Taylor, president of The Gorham Company, a new leader of the industry has arisen. The industry has responded willingly to Mr. Taylor's broad-minded attitude toward competitors, to his repeated appeals to dealers to push his competitors' goods, to his successful efforts to bring about a reduction in the cost of Sterling silver to the public, to his establishment of a closer alliance between the dealer and his banker, and, finally, to his untiring efforts to surround the business with a new and more human atmosphere and to impress the public with a new appreciation of the day-in-day-out usefulness, charm, and intrinsic worth of Sterling silver. Mr. Taylor is interpreting silver to America in language that really fits the time and its economic needs. W Camp's New Way to Keep Fit Famous "Daily Dozen" Now on Phonograph At last, a way to get joyous fun from your exercise! "Daily Dozen," devised by ALTER CAMP, Yale's famous football coach, who is famous throughout the nation for his keeping-fit methods for business men, has put joy into gymnastics-fun into keeping well-for busy men and women. If you have ever pushed dumb-bells, swung Indian clubs, or hoisted chest weights-week after week in a gymnasium-you know what a stale, monotonous task that kind of exercise can be. Walter Camp's "Daily Dozen" exercises-set to music-are a different proposition! Yale's great football coach has trained so many winning teams that he knows how to prevent "staleness"-knows how to make keeping young fascinatingly interesting. And he has done it-in his famous "Daily Dozen" which he has now set to irresistible music. Mr. Camp devised these twelve remarkable exercises during the war, in response to the ap peal of the commandant of one of the great naval training stations. The commandant wanted something better and more interesting than the regular "Swedish setting-up exercises," which produced staleness in the men, and he thought Walter Camp ought to be able to supply it if anybody could. A Tip From a Tiger The naval officer's letter set Mr. Camp to thinking. It struck him that what was needed was a series of exercises to take the place of the natural activity of the Indian or any other uncivilized man. He realized that the man of to-day is just as much a "caged animal" as a tiger in a menagerie, and that the average man's way of living weakens the muscles of the chest and abdomen. through exactly those movements which are Make Exercise a Pleasure You will receive handsome charts, with actual photographs showing exactly the move to make at each command. It is simple as A-B-C. You will enjoy every minute and feel thoroughly refreshed. RESULTS! Makes You Fit Here are some of the valuable things the For four years I was a nervous wreck, with Collitis, rapid pulse, etc. After spending large sums on physicians, X-ray, etc., I found out about your exercises. Within ten days after first using them, I was able to go to Boston and take up my law business and have been at it ever since. Other systems of exercise Thanking you again for What did the tiger do for exercise? Mr. Camp went to the Bronx Park Zoo to find out. He found that the tiger was always busy stretching and twisting and turning his body, his trunk; he was exercising the very muscles that tend to become weak when an animal is kept in a cage, or a man in an office. Then Mr. Camp saw where all systems of calisthenic exercises have been weak-they develop the arms and legs, which are not so important, but scarcely develop the trunk at all. The result was that he worked out the "Daily Dozen." This is why these remarkable exercises have produced such amazing results for every man, woman and These remarkable exercises are wonderful for business men, and equally wonderful for women and children. They furnish the best possible method of reducing extra weight, for the music makes the needed exercise fascinatingly interesting. Used by Officials in War During the War, Walter Camp taught the "Daily Dozen" to members of the Cabinet in Washington and to many other officials-men like Charles M. Schwab and Franklin Roosevelt, men who had to do a vastly increased amount of work without breaking down. The "Daily Dozen" kept whole organizations "on their toes" for extra production. And now these fascinating exercises have been made still more pleasurable by being set to music-on phonograph records. Every morning or evening you can go through them to catchy music that makes you want to start and do SEND NO MONEY-Sample Record FREE You can see for yourself what Walter Camp's New Way to Exercise will do for you-without a dollar of expense. We will send you, entirely free, a sample phonograph record carrying two of the "Daily Dozen" exercises, set to music, with a wonderfully splendid voice giving the commands for each movement. In addition you will receive a free chart showing the two exercises and giving simple but complete directions for doing them. If you are a business or professional man or woman, you need a body that keeps step with your brain. Energy and efficiency will get you ahead in business, but you can't have them without building a body to give them driving force. You know this yourself and you certainly will want to try out this new system of exercises that has proved the most efficient ever devised. Get this free 'Health Builder" record, put it on a phonograph, and try it out. There is no obligation-the record is yours to keep. You need not return it. Just enclose a quarter (or same amount in stamps) with the coupon to cover postage, packing, etc. Send the coupon-to-day-now. HEALTH BUILDERS 334 Fifth Avenue, New York City A PHILOSOPHY OF LIFE The Manhood By ALFRED KORZYBSKI who calls his work "the Science and Art of Human Engineering" His new concept is received by engineers, mathematicians and other men accustomed to rigorous thinking as of such fundamental importance to education, ethics and civilization as a whole that they declare it even more epochmaking than Newton's discovery of the law of gravitation. WALTER N. POLAKOV, eminent engineer, discussed it before the annual meeting of the Am. Soc. of Mech. Engineers, as appealing "at once to common sense and the most searching scrutiny of mathematical analysis." CASSIUS J. KEYSER, Professor of Mathe- mittee on Ethics and Philosophy of the "The Next War" By WILL IRWIN Pictures as it has never been put before you yet, the way in which the burden of the late war and of the fear of another, is stifling your future and the development of your country. As the Public Ledger puts it: "Should not common sense step in and stop the folly of war ?" Whether you agree with Mr. Irwin as to method or not, his undisputed facts you should know-and they will amaze you. $1.50 8th Edition A Chair on the By LEONARD MERRICK Mr. WILLIAM CURTIS of Town and Country puts his finger on the great value of Merrick's books in stressing "their really remarkable power of engrossing the attention, of plunging the reader at once into a background many million removes from his "In this case it is the old joyous Paris men love to recall. own. Uniform with "While Paris Laughed," "The Man Who Understood Women." Conrad in Test of His Youth," etc. Each, $1.90 The New Books... Books Received.... Contributors' Gallery. By the Way..... 421 422 422 424 428 Practical experience in lower New York. For Young Women Regulars Non-Resident Apply at the Volunteers Training School for Christian Workers (Interdenominational) 7 GRAMERCY PARK, West, New York City GIRLS' CAMPS Girls' Camp of NORTH-WAY LODGE an established Algonquin Park, Ontario, Can. fifteen summers, in Is a camp where real camping and seclusion are found. The camp opens on July 14 and continues seven weeks. Address Miss F. L. CASE, 3 Thayer St., Rochester, N. Y. SUMMER SCHOOLS CAMP ALOHA SUMMER SCHOOL Squam Lake, Holderness, New Hampshire 18th Summer Session July 18 to Sept. 17, 1921 Tutoring school for preparation for fall examinations for entrance to or removal of conditions in the principal schools and colleges. DIRECTORS EMERSON A. KIMBALL. Ph.D. St. Paul's School, Concord,N.H. TRAINING SCHOOLS FOR NURSES St. John's Riverside Hospital Training School for Nurses YONKERS. NEW YORK Registered in New York State, offers a 2 years' course A general training to refined. educated women. Require ments one year high school or its equivalent. Apply to the Directress of Nurses Yonkers, New York. ow sleep the brave who sink to rest By all their country's wishes blest end may have come aboard transport or in some front-line trench-in a base hospital or a training camp at home. It matters not where or how-remains simply the fact that he died for his country. Simply to mark in cold and stately marble the unresponsive sod is not enough. The memory of his supreme sacrifice should be a heritage for the ages. It is more fitting, more consoling, far, to give his spirit and soul enduring memorial where congregate those he regretted so to leave. What place among the haunts of men more fitting to erect such a memorial to the departed than within the sacred walls of the House of God where spirit speaks to spirit in many an expressive and symbolic form, and where the ideals and sacrifices of the dead live on to inspire and quicken the living. You owe his memory such a memorial in his or your own favorite church. favorite church. It is never "too late" for such a tribute. Perhaps but a simple hymnboard, or, on the other hand, a chancel and altar complete, a console for the organ, the pews, a communion table, or a baptismal font. Every piece has embodied in it the genius of our chief artist and sculptor, Alois Lang, one of the most renowned of living wood sculptors. He is a member of the famous Oberammergau family of Langs, whose art and skill as wood carvers has been traditional for centuries. To those who desire to perpetuate the name and memory of some one near and dear, we offer the service of our Ecclesiastical Department. A request will bring without obligation a beautifully illustrated booklet and complete information. |