The Typography of AdvertisementsInland printer Company, 1911 - 124 pages |
Other editions - View all
The Typography of Advertisements [microform] Frederick James 1875- Trezise No preview available - 2021 |
The Typography of Advertisements (Classic Reprint) Frederick James Trezise No preview available - 2017 |
The Typography of Advertisements (Classic Reprint) Frederick James Trezise No preview available - 2018 |
Common terms and phrases
632 South Sherman ad.-writer adver advertisement shown arrangement attract balance Batchelder border Caslon Chicago FIG color commendation of teachers Company 632 South compositor copy decorative desirable display lines early order easily read edition is limited Education are giving F. J. Trezise fact feature Firestone groups of type Harrington Press Harvard College Harvard Summer School human figure hundred unique Inland Printer Company inverted pyramid Irish Laces Keepdry lower-case magazine manner matter ment paper pleasing Price PRINCIPLES OF DESIGN printed Printer Company 632 proof proportion pyramid form Queen Chocolates question received the unreserved roman type rules Sale selling shape shown in Fig Sleeping car soap solid South Sherman Street square inch square picas STREET CHICAGO teachers and students Tertiary Colors thing tion tisement tone harmony treats with directness type-faces typographical design typography of advertisements unique and valuable unreserved commendation white space York FIG
Popular passages
Page 13 - If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor, though he builds his house in the woods, the world will make a beaten path to his door.
Page 129 - In addition to these it contains 330 marginal sketches, none of which have ever been published, showing parts of the body in various positions and actions. Altogether it is the most complete illustrated work on the subject now extant. To the student and the working artist, as well as to the general public which may use such a book for reference, the publication of'Mr.
Page 128 - TD the student and the working artist, as well as to the general public which may use such a book for reference, the publication of Mr. Vanderpoel's life-work is of the utmost importance. Mechanically the book is a beautiful one, finely printed on heavy paper, solidly bound in an artistic manner, and designed to be as convenient for reference as possible. PRICE, $2.00 THE INLAND PRINTER COMPANY 120-130 Sherman Street, Chicago, 111.
Page 7 - Typography of advertisements. 1911. Inland Printer Co. "To select the most readable and satisfactory type-faces, and to arrange them in such manner that the eye is involuntarily led, by reason of the design as well as the wording, through the advertisement, is the end to be desired in the composition of advertisements, and it is to indicate the application of the principles governing these points of design that this work is undertaken.
Page 46 - Skin, expels all impurities, and ensures a healthy, natural complexion. A boon to those engaged in outdoor sports or indoor duties. For mother and baby nothing can take its place. It renews the skin when chafed at the seaside; in the country it protects your complexion from sunburn, prickly heat and bites. Pomeroy Skin Food Keeps a Woman's Face Her Charm THE TOILET BALM FOR SUMMER DAYS AND NIGHTS Sold by All Chemists: Is.
Page 7 - It is from the design, rather than the wording, that the first impressions are gained.
Page 69 - When we look at this advertisement, the eye perceives the border as individual spots, each spot exercising a certain amount of attraction, and the unconscious attempt to look at all of them results in a confusion from which one seeks relief in the plainer borders.
Page 20 - The copy has much to do with the general effect. Too many display features make a good advertisement impossible in spite of the best efforts of the designer.
Page 50 - We are all aware of the fact that some types are easier to read than others...
Page 55 - When you call for playing cards, just uk them to bring you the kind with the Bank Note backs. It is a aure way to get the full measure of satisfaction from your play.