Franchising: Pathway to Wealth Creation
Over 1,000,000 potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood--and potential franchisees are desperate for realistic guidance from experts who've really been there. Franchising: Pathway to Wealth Creation delivers that guidance, from start to finish. This book is written by a truly extraordinary authoring team--including the entrepreneur who built the world's largest system of Jiffy Lube franchises, the CEO who grew Dunkin' Donuts from 300 units to over 3,000, and the franchising specialist who sits on the board of the world's #1 bank lender to franchisees. Drawing on their immense personal experience, the authors provide detailed analytical tools for assessing any franchise opportunity, then illuminate every aspect of the business from both the franchisor's and franchisee's perspective. Coverage includes: franchise relationship models and service/product delivery systems; financial and transaction analysis; legal issues; dynamics of the franchise relationship; going international; distributorships; licensing; and even cashing out.
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additional advantage advertising amount analysis Bagelz become brand Bread building capital cash flow changes chise competitive concept consider cost create defined delivery designed detailed determine disclose disclosure economic entrepreneur establish example execution existing exit expectations expenses experience FIGURE format fran franchise franchise system franchisor fund grow growth harvest important income increase individual industry initial investment issues Item laws lease limited look Lube ment monitoring offering opening operating opportunity outlets Panera payments percent performance potential profit promotional purchase real estate regional relationship restaurant result risk royalty Rule selection sell share significant specific strategy success TABLE tion trade transaction understand units wealth
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