Over $15,000.00 in Sales

from $90.00 in "Ads!”

More proof that it pays to advertise to
the enterprising druggists who read
THE BULLETIN OF PHARMACY

Maas Carbonator @mpany

248-252 West Water Street

Manufacturers of the Meas
Motorlees Carbonator

Manufacturere of "Prut Suga'
Fountain Concentrations.

Bulletin of Pharmacy,
Detroit, Mich.
Gentlemen:

Milwaukee, Wis., April 16th, 1917.

It is indeed a pleasure to report to you that in
the three months past in which we have advertised in your
magazine we have actually sold between 250 and 300 Maas Car-
bonators through the advertising efforts of your periodical.
We refer to actual sales which resulted from people
who have inquired in regard to the advertisements in your
paper and have not given you credit for repeat sales to which
you are really entitled in which the sale came through seeing
a carbonator sold by your advertisement.

Were we to have placed an exaggerated estimate be-
fore the first appearance of the advertising, we would surely
not have arrived at such a figure as we had the pleasure of
selling. Not only this, but we are now being represented by
the finest wholesale drug houses in the country, most of
which saw the advertisement in your paper and you will no
doubt agree that this is a very favorable result from the few
dollars we have paid you for the advertising.

You don't need an elaborate equipment for this buttermilk business. An earthen pitcher, or other suitable utensil, fresh milk, and Lactone Tabletsthese are the only essentials.

LACTONE BUTTERMILK is easy to make, easy to sell, easy to serve.

Keep one on the show-case.

Sell LACTONE TABLETS for making buttermilk for home consumption.

your

Put a display package of LACTONE TABLETS on
show-case-where your customers can
see it.
Exhibit some of our Lactone literature explaining what
a capital drink Lactone Buttermilk is (we will send it
to you-write us for it). Set up a placard like this:
"Pure, Wholesome Buttermilk: Make it from Lactone
Tablets." You will soon be selling the tablets.

DISPLAY CASES-One dozen packages, each containing one bottle of 10 tablets.
Directions for making buttermilk accompany each package.

Home Offices and Laboratories,

Detroit, Michigan.

Parke, Davis & Co.

50 Years of Pharmaceutical Progress

Professional Advertising

Service

You will find that it will pay you to select a good advertising service and stick to it. You do not go shopping around from doctor to doctor or from lawyer to lawyer. You establish friendly and intimate relations with these professional gentlemen. They are able to do their best for you because your relations are established. Establish your relations with

The Manning Advertising Service

and secure the kind of advertising helps which will enable you to keep your business ahead of all competitors.

The Manning Service is issued monthly in printed form and contains copy for every kind of advertising which you are apt to need—

Newspaper Ads, Circulars, Circular Letters, Letters to Physicians, Folders, Mailing Cards, Counter Slips, Parcel Post Ads, Own Remedy Ads, Illustrated Window Displays, Window Strips, Picture Slide Advertising, Etc.

Exclusive Service-$1.50 a Month.

The Manning Advertising Service is supplied Exclusively to one Druggist in a locality, and as all material in the Service is copyrighted there is no chance of work prepared by us being duplicated by your competitors. The low price of $1.50 a month is made possible because we furnish the same Service to thousands of druggists in different localities.

Be original-be a leader in your community.

Use up-to-date advertising.

You have the opportunity of securing the Exclusive Use of the Manning Advertising Service for your locality if you act NOW.

TEAR OFF HERE AND MAIL TO-DAY

ORDER

MANNING ADVERTISING SERVICE,

ST. LOUIS, MISSOURI.

our

DATE..

I

If you have no client in this locality, please enter my order for the Exclusive Use of the Manning Monthly Advertising Service for this locality for ONE YEAR and thereafter until notified to discontinue. For this Advertising Service we agree to pay you at the rate of One Dollar and Fifty Cents ($1.50) a month, payable quarterly from August First, 1917.

Your Doctor Needs It!

There is no present you can give your
physician friends for the coming year that
will be more appreciated than a copy of

It embodies the most conveniently arranged and comprehensive visiting list published. Provides a simple and efficient method of keeping accounts with patients. Saves time, simplifies bookkeeping and prevents losses. It contains space for record of narcotics dispensed, and tells about the Harrison Law. It provides an Obstetrical Record, Death Record, Vaccination Record, Records of Bills and Accounts, blanks for memoranda, Monthly Summary, etc. Besides this it contains a complete dose table in conformity with the new U. S. P. (ninth revision) and numerous other features which make the book the most valuable and appreciated present you can make to your doctor friends at anything like the cost.

Price $1.50 with Doctor's name embossed in gold.

Now is the time to order!

E. G. SWIFT, Publisher,

Box 484, DETROIT, MICH.