You don't need an elaborate equipment for this buttermilk business. An earthen pitcher, or other suitable utensil, fresh milk, and Lactone Tabletsthese are the only essentials.

LACTONE BUTTERMILK is easy to make, easy to sell, easy to serve.

LACTONE TABLETS.-Bottles of 10, 25 and 100.

Keep one on the show-case.

Sell LACTONE TABLETS for making buttermilk for home consumption.

Put a display package of LACTONE TABLETS on
your show-case-where your customers can
see it.
Exhibit some of our Lactone literature explaining what
a capital drink Lactone Buttermilk is (we will send it
to you-write us for it). Set up a placard like this:
"Pure, Wholesome Buttermilk: Make it from Lactone
Tablets." You will soon be selling the tablets.

DISPLAY CASES-One dozen packages, each containing one bottle of 10 tablets.
Directions for making buttermilk accompany each package.

Home Offices and Laboratories,

Detroit, Michigan.

Parke, Davis & Co.

50 Years of Pharmaceutical Progress

Your Doctor Needs It!

There is no present you can give your
physician friends for the coming year that
will be more appreciated than a copy of

THE PHYSICIAN'S PERFECT CALL LIST

It embodies the most conveniently arranged and comprehensive visiting list published. Provides a simple and efficient method of keeping accounts with patients. Saves time, simplifies bookkeeping and prevents losses. It contains space for record of narcotics dispensed, and tells about the Harrison Law. It provides an Obstetrical Record, Death Record, Vaccination Record, Records of Bills and Accounts, blanks for memoranda, Monthly Summary, etc. Besides this it contains a complete dose table in conformity with the new U. S. P. (ninth revision) and numerous other features which make the book the most valuable and appreciated present you can. make to your doctor friends at anything like the cost.

Price $1.50 with Doctor's name embossed in gold.

Now is the time to order!

E. G. SWIFT, Publisher,

Box 484, DETROIT, MICH.

A

One Druggist
Increased His Business

65 Per Cent.

in One Year

He Used M. P. Gould Company's Puzzler

Every live druggist in the country using PUZZLER is an
advertising druggist appreciating the response of the
dollars of his public. PUZZLER is the livest-wire drug
store advertising in the country today. At a cost of
less than a cent per family per month, the best selling
influence can be exerted in a territory the buying
capacity of which is close to $300,000 a year. In
towns with population of 2,500 people and less, one
and four-fifths cents per month per family will pay for
advertising that will influence much of the business
representing a total of about $50,000 a year. Figures
suggested cover cost of PUZZLERS and cost of distri-
bution. Any druggist in the United States-big town
or little-who wants to influence the largest bulk of the
active drug store business in his locality should find out
just how PUZZLER can do it. All information sent
free for the asking.

In writing use your regular business letterhead.

M.P.Gould Company

Drug Store Advertisers

120 West 32d Street
New York

BP.

8-17

SEND

THIS COUPON

M.P.Gould Company

120 West 32d Street New York

Send sample, prices and terms of

Puzzler

without obligation to us.

With an order for six dozen pints American Oil we will send you one dozen pints free; also a handsome window display.

The display consists of a central easel, two pyramids showing facsimiles of our American Oil package and a number of "paste-on" strips-pennants and other attractive designs. It features the National colors-the "red, white and blue"-in a manner that compels attention. It is one of the most striking displays we have ever offered to the trade.

Druggists, "connect up" with this free offer.

American Oil is highly refined. It is beautifully clear, water-white, odorless and tasteless. It is free from irritating or harmful by-products. It has exceptional viscosity and lubricating power. It conforms to the most rigid tests for purity and identity. It is the most widely prescribed of all mineral-oil laxatives.

Home Offices and Laboratories,

Detroit, Michigan.

Parke, Davis & Co.

U. S. Branches: New York, Chicago, Kansas City, St. Louis, Baltimore, New Orleans, Minneapolis, Seattle,

Buffalo, Pittsburgh, Cincinnati, Indianapolis.

50 Years of Pharmaceutical Progress