"Aspirin" Trade-Mark Suit Commenced We have commenced suit in the United States Court against the United Drug Company, of Boston, for infringement of our Trade-mark rights to the name "Aspirin." Manufacturers, wholesale and retail druggists, etc., are again warned against the use of the Trade-mark "Aspirin” in marketing or selling any acetyl salicylic acid which has not been manufactured and sold by us under the Trade-mark "Aspirin." Any violation of our Trade-mark rights will be vigorously prosecuted. THE BAYER COMPANY, Inc. 117 Hudson Street New York, N. Y. Kork-N-Seal Citrate Caps have an extra thick cork liner to hold the pressure. These caps must be put on the first time by a machine. Our small hand machine is all that is necessary. They are removed and resealed by hand only. No tool or opener required. TWO STRAWS 1. Our salesmen advise us that representative wholesalers throughout the United States-the men whose fingers are on the pulse of the market-say that in all their experience they have never seen a dentifrice secure the distribution accorded to S. S. White Tooth Paste, in less than one year. 2. Retailers everywhere-men who are the very arteries of the market-say they have never seen a new tooth paste move so fast as S. S. White. Such straws show which way the wind is blowing. The trade knows the S. S. White Dental Manufacturing Company, knows that its promise once made is as good as fulfilled. Why not speed up your sales with a new window display? It's yours for a post-card. I brought a few spools of silk thread and asked him to tell the color of these, one at a time. Our store lights are excellent and Mr. James was confident that the first one he selected was brown. I then turned the white rays of an Eveready DAYLO on this spool and behold, the thread was not brown but purple! In this manner we examined every spool and we were I then reminded my customer of his neighbor, whose barn had recently been burned. The fire started from a spark caused by striking a match, so that he might see to untie his horse. I pointed out to him that if he had an Eveready DAYLO this accident could not have occurred. Then I reminded my customer of the fact that his own son had had a narrow escape one morning when he struck a match in order that he might see what time it was. A spark from the match set the bedclothes afire and a catastrophe might easily have resulted. Here again I showed him how an Eveready beside the bed would have avoided this. I took out the battery, reflector, lamp, lens and all, explaining the superior make of switch which could be used to give either a flash or a steady light. I showed him the large, clear and perfectly ground lens; highly polished reflector with its large surface for diffusing light; the Mazda lamp made from selected material: the Tungsten battery which is always long-lived, dependable and economical, demonstrating how easily an Eveready DAYLO can be taken apart and reassembled, emphasizing its safety and laying stress on the economy of its long lived battery and sturdy lamp. Did I sell him an Eveready DAYLO? I sold him two! He told me that he would have owned them before if he had only known what he knew about them now. No sale gives greater personal satisfaction than the one which calls for the exercise of all your ingenuity, energy and enthusiasm and when you know the goods and are able to size up your customer, it is not so hard after all, LEVEREADY AMERICAN EVER READY WORKS of National Carbon Co., Inc. CANADIAN NATIONAL CARBON Company, Limited Long Island City New York Toronto Ontario Bright Prospects for WE BELIEVE THAT SECRETARY "Prosperity in the next twelve months will be greater than it has ever been in our history. You cannot prevent it if you try. The Allied Governments and our own Government have got to buy here ten billion dollars' worth of materials and supplies-products of farms, factories and mines. The expenditure of that vast amount of money will force prosperity upon us whether we want it or not." The retailer can render a great service to the Government by aiding in an effort to keep American industries fully employed and business active as usual. The Government has urged conservation in many lines-this means that the amount of business from each individual customer will be curtailed. To offset this you must add new lines and secure new customers. It also means that you will have to devise methods that will create additional wants among your regular customers. Use educational advertising-enlist the aid of The Manning Advertising Service This Service is issued monthly in printed form and contains copy for all kinds of advertising— Newspaper Ads, Circulars, Circular Letters, Letters to Physicians, Folders, Mailing Cards, Counter Slips, Parcel Post Ads, Own Remedy Ads, Illustrated Window Displays, Window Strips, Picture Slide Advertising, Etc. Exclusive Service-$1.50 a Month The Manning Advertising Service is supplied Exclusively to one druggist in a locality, and as all material in the Service is copyrighted there is no chance of work prepared by us being duplicated by your competitors. The low price of $1.50 a month is made possible because we furnish the same Service to thousands of druggists in different localities. You have the opportunity of securing the Exclusive Use of the Manning Advertising Service for your locality if you act NOW. TEAR OFF HERE AND MAIL TO-DAY SPECIAL OFFER ORDER MANNING ADVERTISING SERVICE, DATE.. ST. LOUIS, MISSOURI. our If you have no client in this locality, please enter my order for the Exclusive Use of the Manning Monthly Advertising Service for ONE YEAR and thereafter until notified to discontinue. A condition of this order is that I m we are to receive the September, 1917, issue of the Service FREE. I we For this Advertising Service agree to pay you at the rate of One Dollar and Fifty Cents ($1.50) a month, payable quarterly from October First, 1917. |