Signs in Contemporary Culture: An Introduction to SemioticsLongman, 1984 - 196 pages |
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Page 33
... Color . Different colors ( at least in the western world ) tend to generate different emotions . Red suggests passion , danger , heat , and related emotions ; blue is seen as cool and serene , ethereal . Violet is associated with ...
... Color . Different colors ( at least in the western world ) tend to generate different emotions . Red suggests passion , danger , heat , and related emotions ; blue is seen as cool and serene , ethereal . Violet is associated with ...
Page 34
... color as sign , of such matters as hue and brightness . In some instances the brightness of a color may be more important than the color itself in conveying a particular message . 2. Size . When we speak of size our concern is not ...
... color as sign , of such matters as hue and brightness . In some instances the brightness of a color may be more important than the color itself in conveying a particular message . 2. Size . When we speak of size our concern is not ...
Page 150
... color , ethnicity , educa- tion , occupation , relationships ( of one to the other ) , and so on ? G. What does the background tell us ? Where is the action in the advertisement taking place and what significance does this background ...
... color , ethnicity , educa- tion , occupation , relationships ( of one to the other ) , and so on ? G. What does the background tell us ? Where is the action in the advertisement taking place and what significance does this background ...
Contents
Signs Symbols and Signals | 19 |
Visual Aspects of Signs | 33 |
Denotation and Connotation | 48 |
Copyright | |
9 other sections not shown
Other editions - View all
Signs in Contemporary Culture: An Introduction to Semiotics Arthur Asa Berger No preview available - 2014 |
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advertisement aesthetic American analysis arbitrary Arcimboldo art form artists aspects Barthes blonde cartoons champagne clothes codes color comic strip commercial communication concept consider conventional corporate culture culture-codes deal denimization digital watches Dinner Party dream droodle elements essay example Falstaff fashion figures film formulas Freud function hero Holmes honor humor iconic identity important interesting interpret involves Jedi Judy Chicago kind Kingsfield Krazy Kat language Laverne and Shirley Levi's linguistic mass media matter meaning myth natural look number of different objects oppositions Paper Chase parody Peirce person photograph play playboy poetry Pop Art popular problem public arts punk reflects relationship Reprinted with permission Robinson Crusoe Saussure semiological semioticians semiotics sense sexuality signifier and signified social society someone structure suggests symbols techniques tell tempura theme theory things understand visual wear women word Yellow Kid