ment of the Magee Products. Skilled demonstrators are always on hand to give practical illustrations of the working of the various heating and cooking appliances.

John Magee's modest little establishment of 1856 has grown to a twelveacre plant located on the water front in Chelsea, where it miraculously escaped the great conflagration of 1908. Here a small army of workmen are constantly employed, and the entente cordiale existing between employers and employees is but an evolution of the spirit of good-fellowship which prevailed between John Magee and his workmen when they labored side by side in the early days.

The making of a Magee range or heater is not a haphazard operation. Before a new model of any Magee product is brought out, highly-skilled and highly-paid experts have been at work for weeks, perhaps months, planning and sketching and making the patterns, and figuring out to a mathematical nicety just what the new ap

paratus will do and how it will do it. Even the iron from which the parts are cast must be of a certain chemical combination. It is also essential that the finished product be artistic, but in the Magee lines there is a pleasing absence of ostentatious and useless display.

The Magee products have won some thirty-odd medals, diplomas and awards, the first having been given them at the Centennial in 1876. The Company has distributing agents in all the important cities in the country, and its products are well known in every state in the Union.

While the Magee Furnace Company is the first in its line in this section to open exhibition rooms in the retail district of a big city, the idea is fast becoming popular in all lines of manufacture, and is indicative of the growing and welcome belief among manufacturers that their retailers' success, and consequently their own, is, in a large measure, dependent on how close they, themselves, get to the public.

N

EW ENGLAND has always been known as the home of the thrifty housewife, she who not only knows how to make the daintiest doughnuts, the most appetizing "apple sass" and bake the best pot of beans, roast the most succulent ribs to "the turn," baste the browning turkey to just the right point of delicacy but care in a masterly way for the thousand and one things that go to make up the wellordered and comfortable homes wherein dwell in peace and security the intelligent, educated, self-reliant people of New England. It has been said that the New England housewife never sleeps, a declaration probably born in envy of her marvelous achievements by drones in the social beehive. During her waking hours, it is

theories and performances. Nine cases out of ten she does do better, may be only a trifle, yet still an advance.

While she learns many things from nearby friends, it was found many years ago, that much more knowledge in domestic science was to be obtained at conferences of her kind, so there

naturally followed the village society, first restricted to her own sex, but soon developing into the town, the district or the county fair. These were and are well enough in their way, but she was not content nor was her sterner helpmate.

They

not only sought greater sources of information but larger and better markets for the fruits of their mental and physical toil. So there came into being the great New England Food

Fair and its latest triumph, bearing

the significant title-Annual New England Food and Home Furnishing Exposition. These Expositions, held in Boston, the metropolis of New England, easily reached such magnitude that an immense building was erected, at a cost of many thousands of dollars, purposely for displays of the outputs of the brain and the

brawn mainly of New Englanders, but frequently supplemented by collections of the best possible to obtain anywhere in the universe.

Mechanics Building, on Huntington Avenue, Boston, is known all over the United States and Canada as the home of the Great Annual New England Food and Home Furnishing Exposition. It is the largest exposition building in the world. Few realize what it means to plan and carry such an elaborate and tremendous undertaking to successful fruition. The "Fair" for this year is to be held for the five weeks beginning Steptember 27th and ending October 30th. The preliminary work by the exhibitors alone, including the designing, the building and the decorating of exhibit booths, necessitates the employment of architects, designers, decorators, sign painters, carpenters, plumbers and electricians-all skilled artisans to the number of 2000, whose average daily wage for the two weeks previous to the opening of the doors is not less than $5 each. During the progress of the Exposition not less

E. J. ROWE

OF GREEN AND ROWE, MANAGERS

than 3000 persons are employed in various capacities, and these command salaries that average $3 each every day. In addition to this the management expends for music not less than $1000 every day and for other entertainment a like sum of money. These figures, say nothing of the cost of rental of this vast building, its lighting and heating, newspaper and other advertising, printing of all sorts, expenditure for illustrations, and other avenues for cutting heavily into receipts too numerous to record here.

The advance work for such an exposition as the one in question begins almost as soon as the previous "Fair" has closed its doors. For nearly a year there is the hardest kind of effort by skilled managers and enterprising labor of a co-operative kind by merchants and producers in various sections of New England. Then comes the work of decorating, great in itself, for it must consider picturesque effects and material results. Everywhere all along the line the right man has to be in the right place and the right thing has

to be done at the right moment. Above all things the direction of affairs has to be of the most ambitious, most enterprising, most positive, most certain character. There is no doubt about this particular in the Third Annual New England Food and Home Furnishing Exposition with Messrs. C. H. Green and E. J. Rowe at the helm. It has been due to the business sagacity of these two gentlemen that the people of New England have been enabled the past two years to see the largest and most comprehensive collection of exhibits every displayed within the walls. of the Mechanics Building and every indication points to a breaking of records this year by a wide margin.

Some idea of what such an assertion means can be gathered when it is known that the attendance in 1907 and 1908, at the expositions held under the same management, reached the enormous total of 1,166,224 (one million, one hundred and sixty-six thousand, two hundred and twenty-four) persons, which is the world's record for any similar exposition.

As in every well-balanced business firm the work of Messrs. Green and Rowe is divided. Mr. Green is a wellknown advertising expert, having been associated with a number of the largest food manufacturers in the country. It was through his efforts that shredded wheat was developed to its present standing.

Equally prominent in this combination is the work of Mr. Rowe, who is one of the best-known amusement men in the United States. His early training in the theatrical and newspaper field has made him especially qualified to arrange amusements and attractions that are of concern to the public. It is the universal opinion that the New England Food Fair and Home Furnishing Exposition of last year was the best advertised and contained the best amusement features of any former exposition held in this country.

The casual visitor at a Food Fair can little appreciate the prodigious amount of thought and labor necessary to bring such an enterprise to a suc