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must be, the measure of the wealth and
financial strength of individuals and of as-
sociations of individuals-such
as the
Equitable Society.

And as the Equitable has the largest sur-
plus, it is the best assurance company to
patronize; and as it offers investment se-
curities, an agent should have little diffi-
culty in selling them.

Why?

1. Because he can point to the Society's surplus.

2. Because these bonds, unlike "unshrinkable" underwear, or the stocks and bonds which many investors held last. December, cannot shrink. At maturity they will certainly be paid in full, and in gold. While they run there can be no reduction in the income on them. Five per cent will certainly be paid every year. There can be no default or suspension.

3. Because of the moderate price, and the easy terms, on which they can be bought.

Take an example.

In May, 1898, George W. Timmerman, of Illinois, deposited $520 with the Equitable. In less than a year the investment was worth $10,000 in fully paid Gold Debentures. And this investment is guaranteed by the strongest of financial organizations.

Take another example. During the same month and year H. D. Lewis invested $133.30 with the Equitable. That investment has already yielded $5,000 in Gold Debentures.

Take another instance: In June, 1898,

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