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Three Mexican Stores. Everything in Mexico is of special significance just now. We present interiors of three very interesting drug stores, the first and
second located in Durango; the third in Saltillo, State of Coahuila.
Look Real, Don't They ? Members of the St. Louis Naturalists' Club on an outing at the coal mines at Collinsville, Illinois. Dr. Whelpley on the left will be readily recognized. The third “miner” (left to right) is Dr. Leo Suppan, editor of the National Druggist; the fourth is Dr. Fred C. Simon, an ex-druggist now practicing medicine; and the sixth is J. W. Mackelden, of the editorial staff of Meyer Brothers Druggist.
The Coleman Laboratories. The John Coleman Company, Wheeling, West Virginia, maintain chemical, clinical, and bacteriological laboratories on the upper floors of their Chapline Street pharmacy building. Special attention is given to analyses, and examinations and tests of a highly scientific character are made for physicians. George J. Coleman is director. Our picture shows a section of the bacteriological laboratory.
These Win the Second Prize. These cards are very effective-much more so than our photographic reproduction might indicate. The figures in each case were pasted on, one, at least, coming from a cover of the Saturday Evening Post. The cards are the work of Edwin P. Creutz, Wausa, Nebraska, who takes second place in our recent contest, winning the $10 prize.
These Cards We Awarded Third Place. D. R. Spiers, Middleton, New York, was awarded third place by our judges. These cards were done in colors, with the exception of the upper one, but the predominating shades were not always what might be termed "happy selections.” The lettering is unusually good. We shall reproduce other cards in succeeding issues of the BULLETIN.
We make it a rule in our store never to put The cards pictured at the head of this brief articles in the windows or on the show-cases article were used, with several others, to adorn without suitable cards to accompany the dis- the tops of the wall cases and offer suggestions play. The pulling power and selling ability to Christmas shoppers. They were made on of these cards cannot be overestimated, and eight-ply white cardboard with black letters, since they are made during spare time—be- shaded in gray.
The decorations are in tween customers, as it were—their cost is prac- natural colors-red and green. tically reduced to the cost of the cardboard and
In making these cards the first step was the colors.
lay-out, in pencil. Allowing for a generous Some druggists may say that they could margin all around the card, guide lines for the never make show-cards because they have no
top and the bottom of the words were drawn, talent for lettering, or because they are and the letters roughly sketched with faint deficient in penmanship. Such is not the case. one-stroke lines to get the spacing, and to see
Natural aptitude is an asset in any profes- how long the words were when printed. Then sion or business, but in this particular instance the letters were filled in with a brush, those in the truth of the old saw "practice makes per- the word "Mirrors" being done in the onefect" cannot be disputed.
stroke style, while those in the word “Cigars" But few tools are absolutely essential to the were first outlined with the brush and then beginner. One each of Nos. 6, 10, 12 red sable
filled in. riggers, some cardboard, some lettering inks,
The gray shading, placed at the left and a yardstick or T square, together with lots of bottúm of the letters, was made by mixing perseverance—these make a complete outfit for
white and black in suitable proportion to get ordinary work.
the proper tone. *Mr. Black won the first prize of $15 in our recent In each case the decoration was done in Show-card Contest. The winning cards were reproduced natural colors, and was simple in design. in the May number of the BULLETIN.
Effect was desired rather than detail.
We have more good show-cards for reproduction in early issues of the Bulletin.